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Haldi Kumkum Packets

Fail

Shoppers spend an estimated $20K a year here, so Haldi Kumkum Packets is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$20K/yr67K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
52%top-5 click share · 11 brands · 16 sellers

Flapen Score

Haldi Kumkum Packets against its category

The dotted line is the Home & Kitchen average. Past it, Haldi Kumkum Packets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haldi Kumkum Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Haldi Kumkum Packets 67K times last year and spent an estimated $20K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
2.0%
Market size, estimated
$20Ka year
Peak month
August6.2× the quietest month
Top search term
kumkum box12K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $5.99 to $26.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.44 that is $0 to $2K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$5.99–$26.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,382 within Decorative Boxes. It carries 48 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#1,382in Decorative Boxes
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
48per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Haldi Kumkum Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

13%

  • Brand 127%
  • Brand 227%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

Haldi Kumkum Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 6.2×

Search terms

Top Haldi Kumkum Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kumkum box12K/yr
  • haldi kumkum10K/yr
  • pasupu kumkuma packets return gifts12K/yr
  • haldi kumkum packets24K/yr
  • haldi kumkum holder9K/yr

Reviews and returns

What reviews say buyers love and hate about Haldi Kumkum Packets

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.4%of orders come back
“To small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Haldi Kumkum Packets questions

Answered from the same tracked data.