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Gymnastics Blanket

Fail

Demand is soft, at -51.0% this quarter, so Gymnastics Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$25K/yr27K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
56%top-5 click share · 18 brands · 19 sellers

Flapen Score

Gymnastics Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gymnastics Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gymnastics Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gymnastics Blanket 27K times last year and spent an estimated $25K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
4.6%
Market size, estimated
$25Ka year
Peak month
December10.9× the quietest month
Top search term
gymnastics blanket18K searches a year

02 · Price

A sale here is worth $20.09.

Listings sell for $20.09 on average, from $15.26 to $31.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.09 that is $0 to $2K a year per listing.

Average price
$20.09inside the $15 to $100 sweet spot
Price range
$15.26–$31.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #2,144 within Kids' Bedding. It carries 144 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#2,144in Kids' Bedding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
144per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gymnastics Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

19

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

33%

  • Brand 122%
  • Brand 217%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Gymnastics Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Reviews and returns

What reviews say buyers love and hate about Gymnastics Blanket

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Only bummer is its a little smaller than I thought”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gymnastics Blanket questions

Answered from the same tracked data.