Guest Towel Holder

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

3.1%

Market size, estimated

$59Ka year

Peak month

December2.1× the quietest month

Top search term

napkin tray15K searches a year

Listings sell for $16.60 on average, from $7.04 to $47.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.60 that is $0 to $2K a year per listing.

Average price

$16.60inside the $15 to $100 sweet spot

Price range

$7.04–$47.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #93 within Holders & Dispensers. It carries 754 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#93in Holders & Dispensers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

754per listing

Listings tracked

57

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months