Guest Towel Holder
MaybeThe top 5 brands take only 34% of clicks. But shoppers spend an estimated $59K a year here, so Guest Towel Holder is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $59K/yr116K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 29%top-5 click share · 42 brands · 51 sellers
Flapen Score
Guest Towel Holder against its category
The dotted line is the Home & Kitchen average. Past it, Guest Towel Holder is stronger. Inside it, weaker.
Market
The Guest Towel Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Guest Towel Holder 116K times last year and spent an estimated $59K. The top 5 brands take 34% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $59Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- napkin tray15K searches a year
02 · Price
A sale here is worth $16.60.
Listings sell for $16.60 on average, from $7.04 to $47.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.60 that is $0 to $2K a year per listing.
- Average price
- $16.60inside the $15 to $100 sweet spot
- Price range
- $7.04–$47.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #93 within Holders & Dispensers. It carries 754 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #93in Holders & Dispensers
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 754per listing
- Listings tracked
- 57
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Guest Towel Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
51
Top-5 brand share
34%
Top 20: 79%
Top-5 click share
29%
Top 20: 65%
Open market
61%
- Brand 112%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Guest Towel Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Guest Towel Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- napkin tray15K/yr
- guest towel tray14K/yr
- hand towel tray12K/yr
- hand towel tray for bathroom9K/yr
- napkin tray for bathroom11K/yr
- towel tray8K/yr
- guest towel napkin holder7K/yr
- rectangular napkin holder6K/yr
- bathroom napkin tray6K/yr
- disposable napkin holder5K/yr
Reviews and returns
What reviews say buyers love and hate about Guest Towel Holder
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guest Towel Holder questions
Answered from the same tracked data.