grounding blanket
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-26.1% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$60.09avg listing price — sweet spot $15–$100
Review moat
Great251.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$23.25–$168.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$159K$159K/yr · 119K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, grounding blanket is a $159K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
grounding blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,716
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 15.2%
- Avg brand age
- 30 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 flat
Sellers
25
Top-5 brand share
49%
Top 20: 99%
Top-5 click share
36%
Top 20: 75%
Open market
45%
- hooga14%
- FENBAS11%
- IKNUH9%
- YEOUMIAR8%
- MAOOHON7%
- NHIDKU6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
Top grounding blanket search terms
- grounding blanket85K/yr
- grounding blanket for bed16K/yr
- grounding blanket earthing4K/yr
- grounded blanket4K/yr
- grounding blankets4K/yr
- grounding blanket throw3K/yr
- grounding blankets for adults3K/yr
Top grounding blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grounding Mat for Bed with Leather Improve Sleep Relieve Stress & Pain Anti-Slip & Eco-Friendly PU Leather Includes Grounding Cord & Sleep Mask for Enhanced Rest Magnetic Therapy (King-2778)
IKNUH$33.744.0★80 rev
hooga Grounding Blanket for Improved Sleep Pain Relief Energy Inflammation. Grounded Throw Earth Connected Bedding. Conductive Silver Fiber. Grounding Cord Included. 50x60 Inch Throw.
hooga$97.884.3★444 rev
Grounding Mat
FENBAS$29.593.9★11 rev
CAIGAEUO Grounding Blanket for Bed with Pure Silver Fiber for Improved Sleep grounding Throw Queen Size
CAIGAEUO$52.024.6★3 rev
hooga Grounding Blanket for Improved Sleep Pain Relief Energy Inflammation. Grounded Throw Earth Connected Bedding. Conductive Silver Fiber. Grounding Cord Included. 60x80 Inch Queen Size.
hooga$137.884.3★444 rev
Newest
by launch dateGrounding Mat
FENBAS$29.5911 rev
Grounding Mat for Bed Enjoy The Grounding Effect Indoors for Better Sleep Pain and Stress Relief PU Grounding Mat Set Comes with Grounding Cord and Test Pen 2778 (King)
FENBAS$49.4018 rev
CAIGAEUO Grounding Blanket for Bed with Pure Silver Fiber for Improved Sleep grounding Throw Queen Size
CAIGAEUO$52.023 rev
Grounding Mat for Bed with Leather Improve Sleep Relieve Stress & Pain Anti-Slip & Eco-Friendly PU Leather Includes Grounding Cord & Sleep Mask for Enhanced Rest Magnetic Therapy (King-2778)
IKNUH$33.7480 rev
Oegrel Grounding Blanket Conductive Grounding Throw Blanket for Bed Grounding Blanket with Silver Fiber 60 * 80 Inch
Oegrel$67.730 rev
Trending
90-day click momentumGrounding Mat
FENBAS$29.593.9★
Grounding Mat for Bed Enjoy The Grounding Effect Indoors for Better Sleep Pain and Stress Relief PU Grounding Mat Set Comes with Grounding Cord and Test Pen 2778 (King)
FENBAS$49.404.2★
CAIGAEUO Grounding Blanket for Bed with Pure Silver Fiber for Improved Sleep grounding Throw Queen Size
CAIGAEUO$52.024.6★
Grounding Blanket for Bed Conductive Silver Fiber Throw with Earth Connection Soft Cozy Fleece Includes Grounding Cord(Green 50 * 60IN)
KLASLAV$29.884.3★
KABOUQI Grounding Blanket Cozy Grounding Throw Blanket Earth Blanket with Grounding Plug Adapter Improves Sleep & Reduces Fatigue 47x59 inches Beige
KABOUQI$45.993.8★
What buyers say about grounding blanket
What buyers praise and complain about, mined from review topics.What buyers love
“my sleep has improved 80%”
“Best product, accurate product description”
“Very comfortable”
“Exactly what I needed”
“It is so soft”
“Well worth it”
“Its effective”
“Easy to use”
“It's a nice cozy blanket with added benefits”
“seems durable”
What buyers complain about
“questionable results”
“Waste of money”
“Didnt fit my bed”
“Stinks like Petroleum/gasoline, very toxic”
“I can't tell if it helped with my swelling or not”
“I did feel some mild tangling in the bottom of my feet”
“it's staggered apart”
“It doesnt come with any instructions whatsoever”
“received a false advertisement after spending $70+”
“it's not enough to keep me from falling asleep”
Top return reasons
Common questions
- Is grounding blanket profitable to sell on Amazon United States?
- The niche generates $159K/yr across 46 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the grounding blanket niche?
- 23 brands and 25 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in grounding blanket?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 4.5%.
- When does demand for grounding blanket peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the grounding blanket niche?
- Listings span $23.25–$168.69; the average listing price is $60.09 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.