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Grounding Blanket

Maybe

The products selling today average only 4.1★. But demand is soft, at -26.1% this quarter, so Grounding Blanket is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$159K/yr119K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
36%top-5 click share · 23 brands · 25 sellers

Flapen Score

Grounding Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Grounding Blanket is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grounding Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Grounding Blanket 119K times last year and spent an estimated $159K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
2.2%
Market size, estimated
$159Ka year
Peak month
January3.0× the quietest month
Top search term
grounding blanket85K searches a year

02 · Price

A sale here is worth $60.09.

Listings sell for $60.09 on average, from $23.25 to $168.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $60.09 that is $0 to $6K a year per listing.

Average price
$60.09inside the $15 to $100 sweet spot
Price range
$23.25–$168.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #2,716 within Bed Blankets. It carries 252 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#2,716in Bed Blankets
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
46

04 · Newcomers

4 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Grounding Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 flat

Sellers

25

Top-5 brand share

49%

Top 20: 99%

Top-5 click share

36%

Top 20: 75%

Open market

45%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Grounding Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Grounding Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grounding blanket85K/yr
  • grounding blanket for bed16K/yr
  • grounding blanket earthing4K/yr
  • grounded blanket4K/yr
  • grounding blankets4K/yr
  • grounding blanket throw3K/yr
  • grounding blankets for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Grounding Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sleep Quality”
28%of negative reviews mention “Functionality-Overall”
4.5%of orders come back
“questionable results”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Grounding Blanket questions

Answered from the same tracked data.