Is groovy one birthday decorations profitable to sell on Amazon United States?

The niche generates $25K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).

How competitive is the groovy one birthday decorations niche?

20 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in groovy one birthday decorations?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 3.2%.

When does demand for groovy one birthday decorations peak?

Demand peaks in Jan–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the groovy one birthday decorations niche?

Listings span $5.62–$32.89; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.

groovy one birthday decorations

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Review moat

Great161.05

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.87

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good$5.62–$32.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 65K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, groovy one birthday decorations is a $25K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

groovy one birthday decorations market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $17K–$21K; units × avg price
Conversion rate: 2.3%
Avg BSR: #2,791
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 14.0%
Avg brand age: 27 months
Avg seller age: 246 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

29%

WHYMEO23%
Lamuusaa18%
Party Inspo10%
SAYOO8%
UOAOU6%
Fiesec5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top groovy one birthday decorations search terms

groovy one birthday decorations37K/yr -22.1%1.1% conv.
one groovy baby6K/yr +56.6%1.2% conv.
groovy one7K/yr -5.3%0.4% conv.
one groovy baby birthday decorations girl7K/yr +60.1%1.0% conv.
groovy baby2K/yr -11.2%0.0% conv.
one groovy babe2K/yr -12.3%1.0% conv.
groovy one party decorations2K/yr -31.2%0.9% conv.
groovy one birthday2K/yr -34.5%1.0% conv.
one groovy babe party decorations225/yr +33.8%3.0% conv.

All search terms

Top groovy one birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Groovy One 1st Birthday Decorations for Girl - Boho Hippie Daisy Balloon Garland Balloon Boxes Backdrop Highchair Banner Cake Topper Crown & Poster

WHYMEO$30.924.6★67 rev

Lamuusaa Toddler Baby Girl Birthday Outfit Groovy One/Two Groovy Romper Shirts Flower Bell Bottoms Headband Boho Clothes

Lamuusaa$19.764.8★667 rev

Party Inspo Groovy One Birthday Decorations Girl - First Birthday Decorations for Girl - Hippie Boho Daisy Theme with Backdrop Balloon Garland Banner Cake Topper Box Cutout Poster and Crown

Party Inspo$32.894.8★75 rev

SAYOO Toddler Baby Girls Birthday Outfits Letter Tassel Shirt Donut Cake Floral Flared Long Pants Headband 3Pcs Summer Set (Flower-Groovy One 6-12 Months)

SAYOO$15.764.7★373 rev

Groovy One First Birthday High Chair Banner One Groovy Birthday Decoration

UOAOU$13.784.8★167 rev

Newest

by launch date

Groovy One Number 1 Candle

Threelf$6.9232 rev

3mo ago

Fiesec Groovy One Birthday Decorations Hippie 1st Birthday Decorations One Groovy Baby Party Decorations Girl Boho Daisy Party Supplies with Balloon Boxes Backdrop Tablecloth Banners Cake Topper

Fiesec$29.490 rev

6mo ago

Fiesec Groovy One Birthday Decorations Groovy Hippie Daisy First Party Supplies Backdrop Balloons Garland Banner Tablecloth Cake Topper Plates Napkins Cups Straws Knifes Forks Spoons for 16 Guests

Fiesec$27.940 rev

7mo ago

Two Groovy Hippie Peace Sign Daisy Flower Wildflower Balloons Boho Theme Decor One Groovy Baby 5 Five Is a Vibe Birthday 70s Retro Peace Out Single Digits Young Wild And Three Party Decorations Girl

Zafête$14.7421 rev

11mo ago

Greencian 96Pcs Boho Groovy One Birthday Party Supplies Serves 24

Greencian$17.6660 rev

1y ago

What buyers say about groovy one birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Perfect size for larger tables, good quality”

Color12%

“The colors are just as bright as the pictures”

Assembly/Installation11%

“Assembly was easy”

Value For Money10%

“Affordable and so cute”

Size-Overall9%

“they fit the theme perfect”

Fun/Entertainment Experience7%

“Every child enjoyed their 🚌”

Gifting Purpose4%

“Great party favor the box makes it unique”

Design-Overall3%

“all 3 designs are really cute”

Material Quality3%

“the quality of material was great”

Strength3%

“Overall, It was sturdy and fit the theme perfectly”

What buyers complain about

Assembly/Installation32%

“I did not love the gift boxes as they didnt assemble easy”

Size-Overall19%

“Big”

Strength14%

“Theyre pretty flimsy”

Value For Money5%

“Personally, I think this candle is slightly expensive for a single piece,”

Smell5%

“No, this candle is not scented, and I'm not sure why it would be”

Top return reasons

Size-Overall35%

Color17%

Value For Money11%

Advertised Vs Actual Product7%

Quality-Overall5%

Strength4%

Length3%

Material Quality2%

Display Colors2%

Adhesion/Stickiness2%

Common questions

Is groovy one birthday decorations profitable to sell on Amazon United States?: The niche generates $25K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).
How competitive is the groovy one birthday decorations niche?: 20 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in groovy one birthday decorations?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 3.2%.
When does demand for groovy one birthday decorations peak?: Demand peaks in Jan–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the groovy one birthday decorations niche?: Listings span $5.62–$32.89; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.