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Groovy One Birthday Decorations

Fail

Shoppers spend an estimated $25K a year here, so Groovy One Birthday Decorations is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$25K/yr65K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
64%top-5 click share · 20 brands · 22 sellers

Flapen Score

Groovy One Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Groovy One Birthday Decorations is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groovy One Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Groovy One Birthday Decorations 65K times last year and spent an estimated $25K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
2.3%
Market size, estimated
$25Ka year
Peak month
August2.7× the quietest month
Top search term
groovy one birthday decorations37K searches a year

02 · Price

A sale here is worth $16.87.

Listings sell for $16.87 on average, from $5.62 to $32.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.87 that is $0 to $2K a year per listing.

Average price
$16.87inside the $15 to $100 sweet spot
Price range
$5.62–$32.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #2,791 within Party Packs. It carries 161 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#2,791in Party Packs
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
161per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Groovy One Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

29%

  • Brand 123%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Groovy One Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Groovy One Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groovy one birthday decorations37K/yr
  • one groovy baby6K/yr
  • groovy one7K/yr
  • one groovy baby birthday decorations girl7K/yr
  • groovy baby2K/yr
  • one groovy babe2K/yr
  • groovy one party decorations2K/yr
  • groovy one birthday2K/yr
  • one groovy babe party decorations225/yr

Reviews and returns

What reviews say buyers love and hate about Groovy One Birthday Decorations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Assembly/Installation”
3.2%of orders come back
“I did not love the gift boxes as they didnt assemble easy”
A buyer, on “Assembly/Installation”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Groovy One Birthday Decorations questions

Answered from the same tracked data.