Groom to Be
MaybeThe average product has only 97 reviews. But shoppers spend an estimated $68K a year here, so Groom to Be is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $68K/yr74K searches / yr
- 90-day growth
- +35.3%search demand this quarter
- Competition
- 31%top-5 click share · 35 brands · 36 sellers
Flapen Score
Groom to Be against its category
The dotted line is the Home & Kitchen average. Past it, Groom to Be is stronger. Inside it, weaker.
Market
The Groom to Be market on Amazon at a glance
Shoppers on Amazon United States searched for Groom to Be 74K times last year and spent an estimated $68K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +35.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $68Ka year
- Peak month
- August4.8× the quietest month
- Top search term
- groom sash25K searches a year
02 · Price
A sale here is worth $11.37.
Listings sell for $11.37 on average, from $4.65 to $25.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.37 that is $0 to $1K a year per listing.
- Average price
- $11.37under the $15 to $100 sweet spot
- Price range
- $4.65–$25.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,406 within Photobooth Props. It carries 97 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #2,406in Photobooth Props
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 97per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Groom to Be products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
36
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
31%
Top 20: 72%
Open market
47%
- Brand 120%
- Brand 27%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Groom to Be search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.8×
Search terms
Top Groom to Be search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- groom sash25K/yr
- groom to be sash20K/yr
- bachelor sash9K/yr
- bachelor party sash9K/yr
- groom sash bachelor party5K/yr
- bachelor sash for men5K/yr
Reviews and returns
What reviews say buyers love and hate about Groom to Be
We read the reviews and the return reasons for every product selling here.
“the veil do not come attached”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Groom to Be questions
Answered from the same tracked data.









