griswold cast iron skillet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$119.14avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$298K$298K/yr · 100K searches
Review moat
Okay1,819.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.98–$255.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, griswold cast iron skillet is a $298K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
griswold cast iron skillet market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $238K–$298K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.0%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Field Company92%
- Hardmill4%
- COOKLIFE1%
- Lodge1%
- Lancaster Cast Iron1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top griswold cast iron skillet search terms
- field company cast iron skillet37K/yr
- field cast iron skillet21K/yr
- field company cast iron14K/yr
- field cast iron10K/yr
- field company6K/yr
- field skillet5K/yr
- field skillet cast iron8K/yr
Top griswold cast iron skillet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Field Company No.10 Large Cast Iron Skillet 11.6-Inch Pre-Seasoned Pan for 4+ Servings Lighter & Smooth Made in USA
Field Company$200.814.4★346 rev
Field Company No.6 Small Cast Iron Skillet 8.38-Inch Pre-Seasoned Pan for 12 Servings Lighter & Smooth Made in USA
Field Company$130.664.4★346 rev
Field Company No.8 Medium Cast Iron Skillet 10.25-Inch Pre-Seasoned Pan for 24 Servings Lighter & Smooth Made in USA
Field Company$154.534.4★346 rev
Field Cast Iron Starter Set -10.25 Inch Cast Iron Skillet with Cleaning Kit: Natural Fiber Brush Chain Mail Scrubber & Organic Seasoning Oil Lightweight Preseasoned Made in USA Vintage Design
Field Company$195.554.6★50 rev
Field Company No.4 Mini Cast Iron Skillet Extra-Small 6.75-Inch One-Egg Pan Pre-Seasoned Made in USA
Field Company$95.274.4★346 rev
Newest
by launch date
Field Company No.5 Cast Iron Chef Skillet 7.5-Inch Curved Wall Egg Pan Pre-Seasoned for 12 Servings Lighter & Smooth Made in USA
Field Company$124.121 rev
COOKLIFE 10 Inch Lightweight Pre-Seasoned Cast Iron Skillet Smooth Fry Pan
COOKLIFE$61.79122 rev
Cast Iron Seasoning Oil Organic Grapeseed Sunflower & Beeswax Blend for Conditioning & Restoring Cookware by Field Company
Field Company$15.98215 rev
Field Company 10-Inch Round Cast Iron Griddle No.9 Flat Top Lightweight & Smooth Preseasoned with Organic Oil Made in USA Non-Toxic Vintage Design Cooks French Toast Hash Browns & Sliders
Field Company$181.0219 rev
Field Company Brown Leather Handle Cover - USA Made Vegetable-Tanned Heat Protection for Field Company Cast Iron Skillets
Field Company$28.8527 rev
Trending
90-day click momentumField Company No.5 Cast Iron Chef Skillet 7.5-Inch Curved Wall Egg Pan Pre-Seasoned for 12 Servings Lighter & Smooth Made in USA
Field Company$124.125.0★
Leather Cast Iron Pan Handle Cover (Standard 4.5)
Hardmill$19.924.7★
Lancaster Cast Iron Lightweight Cast Iron Skillet - 10.5 Pre-Seasoned Frying Pan Made in USA
Lancaster Cast Iron$170.164.6★
COOKLIFE 10 Inch Lightweight Pre-Seasoned Cast Iron Skillet Smooth Fry Pan
COOKLIFE$61.794.3★
Field Company No.12 Extra-Large Cast Iron Skillet 13.4-Inch Pre-Seasoned Pan for 68 Servings Lighter & Smooth Made in USA
Field Company$255.054.4★
What buyers say about griswold cast iron skillet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good for the price”
“Happy cooking”
“Fits good”
“cleans easily”
“Easy to use”
“Just what I wanted”
“good grip too”
“feels incredibly durable”
“And its lighter and easier to handle”
What buyers complain about
“May just be some poor quality control with seasoning”
“expensive”
“This one was xtrely heavy”
“Definitely not non stick”
“Its not what they said”
“upon opening I saw the handle had broken off taking part of the pan with it”
“The pan will rust if after you wash”
“I just purchased a 7 1/2 to cook eggs it sucks”
“the handle cover didn't fit”
“Not as light as I had hoped”
Top return reasons
Common questions
- Is griswold cast iron skillet profitable to sell on Amazon United States?
- The niche generates $298K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the griswold cast iron skillet niche?
- 5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in griswold cast iron skillet?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Heavy. The return rate is 2.6%.
- When does demand for griswold cast iron skillet peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the griswold cast iron skillet niche?
- Listings span $15.98–$255.05; the average listing price is $119.14 (sweet spot $15–$100). The average incumbent carries 1,819 reviews — the moat a new listing must climb.