Griswold Cast Iron Skillet

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-24.2%

Conversion, latest week

2.5%

Market size, estimated

$298Ka year

Peak month

December3.8× the quietest month

Top search term

field company cast iron skillet37K searches a year

Listings sell for $119.14 on average, from $15.98 to $255.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $119.14 that is $30K to $60K a year per listing.

Average price

$119.14above the $15 to $100 sweet spot

Price range

$15.98–$255.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$30K–$60K

Returns

2.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #222 within Pots & Pans. It carries 1,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#222in Pots & Pans

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,819per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months