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Grinch Towels

Fail

Shoppers spend an estimated $15K a year here, so Grinch Towels is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$15K/yr146K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
55%top-5 click share · 9 brands · 12 sellers

Flapen Score

Grinch Towels against its category

The dotted line is the Home & Kitchen average. Past it, Grinch Towels is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Towels 146K times last year and spent an estimated $15K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.5%
Market size, estimated
$15Ka year
Peak month
November189.3× the quietest month
Top search term
grinch hand towel7K searches a year

02 · Price

A sale here is worth $18.78.

Listings sell for $18.78 on average, from $11.39 to $47.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.78 that is $2K to $5K a year per listing.

Average price
$18.78inside the $15 to $100 sweet spot
Price range
$11.39–$47.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.9% of listings are out of stock. The average listing ranks #3,561 within Towels. It carries 1,568 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
41.9%
Average rank
#3,561in Towels
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,568per listing
Listings tracked
12

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Grinch Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

12

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

18%

  • Brand 121%
  • Brand 217%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Grinch Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 189.3×

Search terms

Top Grinch Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch hand towel7K/yr
  • grinch hand towels for bathroom9K/yr
  • grinch towel8K/yr
  • grinch towels23K/yr
  • grinch bath towels15K/yr
  • grinch bathroom towels27K/yr
  • grinch bath towel5K/yr
  • grinch hand towels30K/yr
  • grinch bathroom hand towels6K/yr
  • grinch towels for bathroom17K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Towels

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Absorbency”
1.7%of orders come back
“Poor absorption”
A buyer, on “Absorbency”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Grinch Towels questions

Answered from the same tracked data.