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Grinch Plates

Fail

Shoppers spend an estimated $31K a year here, so Grinch Plates is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$31K/yr236K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
65%top-5 click share · 11 brands · 23 sellers

Flapen Score

Grinch Plates against its category

The dotted line is the Home & Kitchen average. Past it, Grinch Plates is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Plates 236K times last year and spent an estimated $31K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
0.7%
Market size, estimated
$31Ka year
Peak month
December155.6× the quietest month
Top search term
grinch plates88K searches a year

02 · Price

A sale here is worth $18.68.

Listings sell for $18.68 on average, from $5.46 to $41.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.68 that is $2K to $5K a year per listing.

Average price
$18.68inside the $15 to $100 sweet spot
Price range
$5.46–$41.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 54.3% of listings are out of stock. The average listing ranks #1,857 within Tableware. It carries 103 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
54.3%
Average rank
#1,857in Tableware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Grinch Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

23

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • Brand 130%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 18%)

Demand

Grinch Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 155.6×

Search terms

Top Grinch Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch plates88K/yr
  • grinch plates and napkins29K/yr
  • grinch paper plates37K/yr
  • grinch party plates11K/yr
  • grinch paper plates and napkins11K/yr
  • grinch christmas plates11K/yr
  • grinch birthday plates5K/yr
  • grinch tableware9K/yr
  • grinch plates and napkins party supplies11K/yr
  • grinch disposable plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Plates

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
3.5%of orders come back
“Waste of money”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grinch Plates questions

Answered from the same tracked data.