grinch plates
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Great103.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Good$5.46–$41.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 236K searches
According to Flapen's Amazon United States niche tracking, grinch plates is a $31K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
grinch plates market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $149K–$187K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,857
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 54.3%
- Avg brand age
- 27 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
23
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- The Grinch30%
- Lenox17%
- Arosche11%
- FYSUIMU10%
- Fun Express8%
- Generic7%
- Open — no brand owns it (5 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 155.6×
Top grinch plates search terms
- grinch plates88K/yr
- grinch plates and napkins29K/yr
- grinch paper plates37K/yr
- grinch party plates11K/yr
- grinch paper plates and napkins11K/yr
- grinch christmas plates11K/yr
- grinch birthday plates5K/yr
- grinch tableware9K/yr
- grinch plates and napkins party supplies11K/yr
- grinch disposable plates4K/yr
Top grinch plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grinch Christmas Naughty & Nice Party Supply Set - Disposable Paper Desert Plates - Serves 16
The Grinch$10.004.6★464 rev
Arosche 96-Piece Green Christmas Party Supplies Set: 24 Disposable Paper Plates (9 Dinner 7 Dessert) 24 Napkins 24 Paper Cups (9oz) Merry Christmas Winter Holiday Tableware Decor
Arosche$15.184.5★15 rev
FYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies
FYSUIMU$21.215.0★2 rev
Lenox 898093 Merry Grinchmas Tidbit Plates Service For 4 Assorted Christmas Dishes Dinnerware Set Holiday
Lenox$26.074.7★27 rev
Lenox Dinnerware Set Merry Grinchmas Accent Plates Service for 4 Porcelain Accent plates Microwave Safe and Dishwasher Safe for Pasta Salad and Dinner Christmas Decoration (Assorted 4 Pieces)
Lenox$41.334.6★34 rev
Newest
by launch date
101 PCS Grinchmas Plate Set Christmas Tableware Set for Christmas Party Supplies Birthday Party Decoration
Generic$22.39109 rev
Arosche 96-Piece Green Christmas Party Supplies Set: 24 Disposable Paper Plates (9 Dinner 7 Dessert) 24 Napkins 24 Paper Cups (9oz) Merry Christmas Winter Holiday Tableware Decor
Arosche$15.1815 rev
FYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies
FYSUIMU$21.212 rev
Elyxio Christmas Candy Swirls Paper Plates Peppermint 7in Dessert Plate
Elyxio$13.836 rev
Havawish 96 Pcs Red and Green Christmas Birthday Plates and Napkins Set Christmas Candy Tableware Set Red and Green Happy Birthday Plates and Napkins with Forks for Xmas Candy Party Supplies
Havawish$18.8236 rev
Trending
90-day click momentumFYSUIMU 144 Pcs Christmas Tableware Sets Serves 24 Guests Xmas Green Red White Dots Plates Napkins Cups Fork Knife Disposable Dinnerware for Baby Shower Birthday Party Supplies
FYSUIMU$21.215.0★
Grinch Lunch Napkin - Party Supplies - 16 Pieces
Fun Express$5.464.7★
Grinch Beverage Napkin - Party Supplies - 16 Pieces
Fun Express$9.904.4★
Elyxio Christmas Candy Swirls Paper Plates Peppermint 7in Dessert Plate
Elyxio$13.834.7★
Havawish 96 Pcs Red and Green Christmas Birthday Plates and Napkins Set Christmas Candy Tableware Set Red and Green Happy Birthday Plates and Napkins with Forks for Xmas Candy Party Supplies
Havawish$18.824.6★
What buyers say about grinch plates
What buyers praise and complain about, mined from review topics.What buyers love
“napkins were good quality”
“Beautiful colors”
“great price point for all the pieces you need”
“Adorable and durable”
“Great set of small festive dishes”
“it fitted our table like a glove”
“Bright and cute”
“They're as advertised”
What buyers complain about
“Waste of money”
“Napkins were a bit stiff”
“thin”
“You can tell this isn't 100% officially licensed”
“There was a slight plastic-y smell when I opened the package”
“I was afraid the design would be pixelated or worse than it looks in the picture”
Top return reasons
Common questions
- Is grinch plates profitable to sell on Amazon United States?
- The niche generates $31K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the grinch plates niche?
- 11 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in grinch plates?
- Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 3.5%.
- When does demand for grinch plates peak?
- Demand peaks in Nov–Dec; the busiest month runs 155.6× the quietest.
- What does it cost to enter the grinch plates niche?
- Listings span $5.46–$41.33; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.