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Grinch Kitchen Towels

Fail

Shoppers spend an estimated $43K a year here, so Grinch Kitchen Towels is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$43K/yr202K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
54%top-5 click share · 12 brands · 15 sellers

Flapen Score

Grinch Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Grinch Kitchen Towels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Kitchen Towels 202K times last year and spent an estimated $43K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.2%
Market size, estimated
$43Ka year
Peak month
December169.1× the quietest month
Top search term
grinch hand towel7K searches a year

02 · Price

A sale here is worth $17.98.

Listings sell for $17.98 on average, from $11.39 to $47.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.98 that is $2K to $4K a year per listing.

Average price
$17.98inside the $15 to $100 sweet spot
Price range
$11.39–$47.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.1% of listings are out of stock. The average listing ranks #4,401 within Towels. It carries 1,224 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
42.1%
Average rank
#4,401in Towels
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,224per listing
Listings tracked
16

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Grinch Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

25%

  • Brand 122%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Grinch Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26FebMarJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 169.1×

Search terms

Top Grinch Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch hand towel7K/yr
  • grinch hand towels for bathroom9K/yr
  • grinch towel8K/yr
  • grinch towels23K/yr
  • grinch kitchen towels31K/yr
  • grinch bath towels15K/yr
  • grinch bathroom towels27K/yr
  • grinch bath towel5K/yr
  • grinch hand towels30K/yr
  • grinch dish towels6K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Kitchen Towels

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Functionality-Overall”
25%of negative reviews mention “Absorbency”
2.2%of orders come back
“Poor absorption”
A buyer, on “Absorbency”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grinch Kitchen Towels questions

Answered from the same tracked data.