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Grinch Cookie Jar

Fail

The top 5 brands take 100% of clicks, so Grinch Cookie Jar is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$33K/yr106K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
53%top-5 click share · 4 brands · 35 sellers

Flapen Score

Grinch Cookie Jar against its category

The dotted line is the Home & Kitchen average. Past it, Grinch Cookie Jar is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Cookie Jar market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Cookie Jar 106K times last year and spent an estimated $33K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.7%
Market size, estimated
$33Ka year
Peak month
December70.8× the quietest month
Top search term
lenox grinch35K searches a year

02 · Price

A sale here is worth $46.06.

Listings sell for $46.06 on average, from $9.98 to $117.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $46.06 that is $0 to $5K a year per listing.

Average price
$46.06inside the $15 to $100 sweet spot
Price range
$9.98–$117.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #2,712 within Dinnerware. It carries 135 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#2,712in Dinnerware
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
135per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grinch Cookie Jar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Brand 192%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Grinch Cookie Jar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 70.8×

Search terms

Top Grinch Cookie Jar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lenox grinch35K/yr
  • grinch lenox9K/yr
  • grinch dinnerware10K/yr
  • grinch dinnerware set9K/yr
  • grinch plate7K/yr
  • lenox grinchmas5K/yr
  • lennox grinch4K/yr
  • grinch dinner plates5K/yr
  • grinch platter8K/yr
  • lenox whoville christmas village3K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Cookie Jar

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Handle Quality”
4.2%of orders come back
“Missing a handle”
A buyer, on “Handle Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grinch Cookie Jar questions

Answered from the same tracked data.