Skip to content

Grey Washcloths

Maybe

Buyers convert on 10.3% of searches. But the average product has 14,989 reviews to catch up to, so Grey Washcloths is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$122K/yr81K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
40%top-5 click share · 23 brands · 28 sellers

Flapen Score

Grey Washcloths against its category

The dotted line is the Home & Kitchen average. Past it, Grey Washcloths is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Washcloths market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Washcloths 81K times last year and spent an estimated $122K. The top 5 brands take 64% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
10.3%
Market size, estimated
$122Ka year
Peak month
July1.4× the quietest month
Top search term
grey washcloths20K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $6.59 to $37.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.62 that is $4K to $7K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$6.59–$37.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Towels. It carries 14,989 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Towels
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
14,989per listing
Listings tracked
38

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Grey Washcloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

28

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

40%

Top 20: 87%

Open market

31%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Grey Washcloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grey Washcloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey washcloths20K/yr
  • gray washcloths21K/yr
  • tens towels washcloths9K/yr
  • gray washcloths for bathroom6K/yr
  • grey wash cloths8K/yr
  • gray wash cloths6K/yr
  • grey wash cloths for bathroom3K/yr
  • tens wash cloths for bathroom3K/yr
  • dark grey washcloths3K/yr
  • grey face towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Washcloths

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Thickness”
1.4%of orders come back
“Not very thick”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Grey Washcloths questions

Answered from the same tracked data.