Is grey washcloths profitable to sell on Amazon United States?

The niche generates $122K/yr across 38 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (61/100).

How competitive is the grey washcloths niche?

23 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in grey washcloths?

Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.4%.

When does demand for grey washcloths peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the grey washcloths niche?

Listings span $6.59–$37.94; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 14,989 reviews — the moat a new listing must climb.

grey washcloths

Worth a look

Shows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.59–$37.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.5%

90-day search growth — must beat 0% to launch

Market size

Okay$122K

$122K/yr · 81K searches

Review moat

Bad14,988.74

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, grey washcloths is a $122K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

grey washcloths market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $117K–$146K; units × avg price
Conversion rate: 10.3%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

40%

Top 20: 87%

Open market

31%

Utopia Towels24%
Tens Towels13%
Amazon Basics11%
QUBA LINEN10%
JEFFSUN7%
UNIMADE5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top grey washcloths search terms

grey washcloths20K/yr +19.9%10.4% conv.
gray washcloths21K/yr +2.3%10.6% conv.
tens towels washcloths9K/yr +27.1%3.6% conv.
gray washcloths for bathroom6K/yr +83.7%9.6% conv.
grey wash cloths8K/yr +6.7%10.1% conv.
gray wash cloths6K/yr -3.4%10.5% conv.
grey wash cloths for bathroom3K/yr +26.6%13.2% conv.
tens wash cloths for bathroom3K/yr +28.4%1.8% conv.
dark grey washcloths3K/yr +4.6%11.4% conv.
grey face towels3K/yr -9.6%6.5% conv.

All search terms

Top grey washcloths products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QUBA LINEN 100% Cotton Washcloth Set Soft Absorbent Face Towels for Bathroom & Gym Use Durable Reusable & Machine Washable Wash Cloths - Gray Color 12x12 Inches Pack of 12

QUBA LINEN$9.644.2★8,631 rev

Utopia Towels 12 Pack Premium Wash Cloths Set 12 by 12 Inches 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Grey

Utopia Towels$15.674.6★15,051 rev

Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Grey

Utopia Towels$19.864.6★72,181 rev

Wash Cloths 6 Pack Super Soft & Skin Friendly Face Towel for Sensitive Skin Reusable Washable Makeup Remover Cloth 10x10 inch Small Baby Washcloths Easy to Rinse Dark Grey Facial Cleaning Cloth

JEFFSUN$13.634.3★6,834 rev

Utopia Towels 12 Pack Premium Wash Cloths Set 12 by 12 Inches 100% Cotton Ring Spun Highly Absorbent and Soft Feel Essential Washcloths for Bathroom Spa Gym and Face Grey

Utopia Towels$16.094.6★23,487 rev

Newest

by launch date

LIVINATI Gray 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent

LIVINATI$9.48153 rev

3mo ago

Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Grey

Keith Lun$9.5051 rev

4mo ago

Face Towels Pack of 12 100% Cotton Wash Cloths (12x12 inch) 550 GSM Soft Quick Dry & Highly Absorbent Ring Spun Cotton Towels for Bathroom Spa Gym Kitchen and for Daily Use - (Dark Grey)

Novo Home$14.57144 rev

5mo ago

Tens Towels Pack of 12 Washcloths 12 x 12 Inches Lighter Weight Quick to Dry Super Soft & Absorbent Gentle Face Towels Hotel Quality Perfect for Bathroom Gym Spa (White 12 Pack)

Tens Towels$17.04412 rev

11mo ago

Tens Towels Pack of 24 Washcloths 12 x 12 Inches Lighter Weight Quick to Dry Super Soft & Absorbent Gentle Face Towels Hotel Quality Perfect for Bathroom Gym Spa (Dark Grey 24 Pack)

Tens Towels$21.84412 rev

11mo ago

What buyers say about grey washcloths

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel21%

“Fluffy and soft”

Quality-Overall16%

“Nice quality set”

Value For Money10%

“Good value for the money”

Washability10%

“These are fantastic wash clothes”

Thickness7%

“Good thickness”

Absorbency6%

“Highly absorbent”

Color4%

“rich color”

Durability3%

“Seem durable”

Size-Overall3%

“these fit the bill well”

Advertised Vs Actual Product2%

“They come exactly as pictured”

What buyers complain about

Thickness21%

“Not very thick”

Quality-Overall17%

“poor quality control”

Washability7%

“Falling apart after 2 washes”

Size-Overall4%

“Smaller than expected”

Durability3%

“wont last”

Color3%

“Color a Bit Off”

Hard Feel3%

“not as soft as I expected”

Absorbency3%

“Non absorbent”

Material Quality2%

“Horrible material”

Value For Money2%

“Not worth the cost”

Top return reasons

Thin20%

Size-Overall18%

Material Quality12%

Color11%

Quality-Overall10%

Advertised Vs Actual Product6%

Thickness5%

Value For Money3%

Washability2%

Soft Feel2%

Common questions

Is grey washcloths profitable to sell on Amazon United States?: The niche generates $122K/yr across 38 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the grey washcloths niche?: 23 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in grey washcloths?: Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.4%.
When does demand for grey washcloths peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the grey washcloths niche?: Listings span $6.59–$37.94; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 14,989 reviews — the moat a new listing must climb.