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Grey Velvet Curtains

Fail

Shoppers spend an estimated $15K a year here, so Grey Velvet Curtains is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$15K/yr66K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
55%top-5 click share · 19 brands · 24 sellers

Flapen Score

Grey Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Grey Velvet Curtains is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Velvet Curtains 66K times last year and spent an estimated $15K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.8%
Market size, estimated
$15Ka year
Peak month
November2.0× the quietest month
Top search term
grey velvet curtains21K searches a year

02 · Price

A sale here is worth $30.08.

Listings sell for $30.08 on average, from $15.10 to $51.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.08 that is $0 to $3K a year per listing.

Average price
$30.08inside the $15 to $100 sweet spot
Price range
$15.10–$51.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,098 within Window Treatments. It carries 3,617 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#1,098in Window Treatments
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,617per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Grey Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

26%

  • Brand 124%
  • Brand 223%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Grey Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Grey Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey velvet curtains21K/yr
  • gray velvet curtains15K/yr
  • charcoal velvet curtains6K/yr
  • silver velvet curtains8K/yr
  • dark grey velvet curtains6K/yr
  • dark gray velvet curtains5K/yr
  • light grey velvet curtains4K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Velvet Curtains

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Advertised Vs Actual Product”
7.1%of orders come back
“the description is misleading”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Grey Velvet Curtains questions

Answered from the same tracked data.