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Grey Toilet Seat Cover

Fail

Shoppers spend an estimated $49K a year here, so Grey Toilet Seat Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$49K/yr102K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
35%top-5 click share · 26 brands · 46 sellers

Flapen Score

Grey Toilet Seat Cover against its category

The dotted line is the Home & Kitchen average. Past it, Grey Toilet Seat Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Toilet Seat Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Toilet Seat Cover 102K times last year and spent an estimated $49K. The top 5 brands take 59% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
3.1%
Market size, estimated
$49Ka year
Peak month
November1.3× the quietest month
Top search term
toilet lid cover elongated20K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $6.32 to $31.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.21 that is $0 to $2K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$6.32–$31.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #58 within Toilet Accessories. It carries 1,800 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#58in Toilet Accessories
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,800per listing
Listings tracked
58

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Grey Toilet Seat Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

46

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

35%

Top 20: 69%

Open market

33%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Grey Toilet Seat Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Grey Toilet Seat Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet lid cover elongated20K/yr
  • elongated toilet lid cover12K/yr
  • grey toilet seat cover13K/yr
  • yellow toilet seat cover11K/yr
  • teal toilet seat cover8K/yr
  • gray toilet seat cover9K/yr
  • round toilet lid cover6K/yr
  • dark green toilet seat cover6K/yr
  • green toilet lid cover5K/yr
  • elongated toilet lid covers5K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Toilet Seat Cover

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Too big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grey Toilet Seat Cover questions

Answered from the same tracked data.