Grey Throw Blanket

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

2.5%

Market size, estimated

$107Ka year

Peak month

December3.6× the quietest month

Top search term

light grey throw blanket28K searches a year

Listings sell for $21.85 on average, from $7.94 to $57.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.85 that is $0 to $2K a year per listing.

Average price

$21.85inside the $15 to $100 sweet spot

Price range

$7.94–$57.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #372 within Throws. It carries 16,704 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#372in Throws

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

16,704per listing

Listings tracked

92

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months