grey throw blanket
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (16,704 avg reviews) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.94–$57.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 198K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,703.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, grey throw blanket is a $107K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
grey throw blanket market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $109K–$131K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #372
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 7.2%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
55
Top-5 brand share
49%
Top 20: 84%
Top-5 click share
21%
Top 20: 52%
Open market
44%
- Bedsure16%
- Utopia Bedding12%
- PAVILIA8%
- Exclusivo Mezcla7%
- BEDELITE7%
- KMUSET7%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -12.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top grey throw blanket search terms
- light grey throw blanket28K/yr
- dark grey throw blanket27K/yr
- charcoal throw blanket18K/yr
- dark gray throw blanket21K/yr
- silver throw blanket16K/yr
- dark grey blanket10K/yr
- light grey blanket10K/yr
- grey and white throw blanket8K/yr
- gray fleece blanket7K/yr
- charcoal gray throw blanket6K/yr
Top grey throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KMUSET Fleece Blanket Throw Size Grey Lightweight Super Soft Cozy Luxury Bed Blanket Microfiber Factory Shop
KMUSET$9.334.5★10,771 rev
Utopia Bedding Fleece Blanket Throw Size Grey 300GSM Luxury Anti-Static Fuzzy Soft Microfiber Blanket for Couch Sofa and Bed (50x60 Inch)
Utopia Bedding$10.274.6★90,752 rev
Utopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)
Utopia Bedding$10.504.6★295 rev
PAVILIA Dark Gray Knit Throw Blanket for Couch Bed Soft Knitted Farmhouse Sofa Throw for Living Room Lightweight Decorative Summer Throw Blanket for Chair Outdoor Textured Boho Blanket 50x60
PAVILIA$19.634.5★5,485 rev
Bedsure Grey Fleece Throw Blanket for Couch - Super Soft Cozy Blankets for Women Cute Small Throws for Girls 50x60 Inches
Bedsure$20.294.6★24,910 rev
Newest
by launch dateUtopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)
Utopia Bedding$10.50295 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Charcoal Grey Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$16.964,247 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Dark Grey)
CREVENT$18.435,973 rev
Whale Flotilla Fleece Throw Blanket for Couch or Bed Luxury Super Soft Lightweight Summer Blanket 3D Jacquard Cozy Fluffy Plush Decorative Sofa Chair Blanket for Mom Dad 50x60 Inch Light Grey
Whale Flotilla$14.691,415 rev
blunique Ultra Soft Cozy Faux Fur Throw Blanket-Fuzzy Plush Thick Bubble Blanket Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Dark Grey Taupe
blunique$42.761,076 rev
Trending
90-day click momentumUtopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)
Utopia Bedding$10.504.6★
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Charcoal Grey Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$16.964.6★
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Dark Grey
Exclusivo Mezcla$15.444.5★
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Dark Grey)
CREVENT$18.434.3★
lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Grey Knitted Chenille Small Farmhouse Lightweight Throw (Dark Grey 50 * 60)
lifein$25.324.6★
What buyers say about grey throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft as described”
“Comfortable and warm”
“Good quality cover”
“Great comfortable”
“Very affordable”
“This is super lightweight”
“Fits perfectly”
“the color was accurate”
“As described”
“Washes well”
What buyers complain about
“not as thick as expected”
“Cheap quality”
“Very big”
“So Much Lint”
“NOT WATERPROOF”
“When washed it falls apart”
“Super thin”
“it's falling apart”
“Its much, much cheaper”
“Not as advertised”
Top return reasons
Common questions
- Is grey throw blanket profitable to sell on Amazon United States?
- The niche generates $107K/yr across 92 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the grey throw blanket niche?
- 48 brands and 55 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in grey throw blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.6%.
- When does demand for grey throw blanket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the grey throw blanket niche?
- Listings span $7.94–$57.61; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 16,704 reviews — the moat a new listing must climb.