Grey Silk Pillowcase

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+41.7%

Conversion, latest week

6.6%

Market size, estimated

$48Ka year

Peak month

June2.0× the quietest month

Top search term

bedelite satin pillowcase32K searches a year

Listings sell for $8.72 on average, from $5.51 to $18.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $8.72 that is $7K to $9K a year per listing.

Average price

$8.72under the $15 to $100 sweet spot

Price range

$5.51–$18.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #8 within Sheets & Pillowcases. It carries 151,997 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#8in Sheets & Pillowcases

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

151,997per listing

Listings tracked

5

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months