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Grey Sheets

Fail

The average product has 236,272 reviews to catch up to, so Grey Sheets is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$224K/yr282K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 16 sellers

Flapen Score

Grey Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Grey Sheets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Sheets 282K times last year and spent an estimated $224K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
3.6%
Market size, estimated
$224Ka year
Peak month
December1.4× the quietest month
Top search term
utopia sheets39K searches a year

02 · Price

A sale here is worth $21.84.

Listings sell for $21.84 on average, from $10.08 to $39.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $21.84 that is $16K to $22K a year per listing.

Average price
$21.84inside the $15 to $100 sweet spot
Price range
$10.08–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$22K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Kids' Bedding. It carries 236,272 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Kids' Bedding
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
236,272per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Grey Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 95%

Open market

2%

  • Brand 140%
  • Brand 229%
  • Brand 321%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Grey Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grey Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • utopia sheets39K/yr
  • grey sheets48K/yr
  • grey bed sheets26K/yr
  • utopia bedding sheets37K/yr
  • gray sheets queen20K/yr
  • gray sheets18K/yr
  • grey queen sheet set20K/yr
  • gray queen sheet set15K/yr
  • grey queen sheets12K/yr
  • gray bed sheets10K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Very disappointed with quality control”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Grey Sheets questions

Answered from the same tracked data.