Grey Pillows
MaybeThe top 5 brands take only 40% of clicks. But demand is soft, at -14.1% this quarter, so Grey Pillows is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $81K/yr281K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 24%top-5 click share · 59 brands · 64 sellers
Flapen Score
Grey Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Grey Pillows is stronger. Inside it, weaker.
Market
The Grey Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Pillows 281K times last year and spent an estimated $81K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 281K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $81Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- grey pillows52K searches a year
02 · Price
A sale here is worth $16.83.
Listings sell for $16.83 on average, from $5.49 to $39.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.83 that is $0 to $2K a year per listing.
- Average price
- $16.83inside the $15 to $100 sweet spot
- Price range
- $5.49–$39.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #268 within Decorative Pillows, Inserts & Covers. It carries 10,320 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #268in Decorative Pillows, Inserts & Covers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 10,320per listing
- Listings tracked
- 102
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Grey Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Dark Gray Chenille Pillow Covers for Sofa Living Room Solid Dyed Pillow Cases
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 6,327
- Age
- 3y ago

WLNUI Light Grey Faux Fur Throw Pillow Covers 18x18 Inch Set of 2 Luxury Fluffy Shaggy Plush Cushion Cases for Couch Sofa Bed Living Room Decor Soft Fuzzy Pillow Covers with Hidden Zipper
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 12,363
- Age
- 6y ago

Volcanics Set of 4 Neutral Grey Corduroy Couch Throw Pillow Covers 18x18 in
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 2y ago

Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Dark Grey
- Price
- $9.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago

2 Pack 18x18 Pillow Cover Velvet Pillow Covers Faux Fur Square Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Home Sofa Bedroom Car Grey
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 2,191
- Age
- 2y ago
Trending
estimated 90-day click momentum
Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Dark Grey
- Price
- $9.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago

MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Dark Grey Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
- Price
- $15.88
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5mo ago

Aegero Pack of 2 Corduroy Decorative Throw Pillow Covers 18x18 InchSoft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch BedDark Grey
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 3,322
- Age
- 1y ago

SYSLOON Faux Linen Pillow Covers 18x18 Inch Set of 2 Boho Pillow Covers Couch Pillow Covers Farmhouse Pillow Covers for Living Room Sofa & Bed Light Gray
- Price
- $11.31
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 9mo ago

ZSkogur Decorative Throw Pillow Covers 18x18 Inch Set of 2 Soft Solid Farmhouse Chenille Couch Pillows Spring Pillow Covers for Couch Sofa Bed Living Room Home Decor Pillowcase Light Gray
- Price
- $11.38
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 1y ago
Newest
by launch date
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Dark Grey Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
- Price
- $15.88
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5mo ago

SYSLOON Faux Linen Pillow Covers 18x18 Inch Set of 2 Boho Pillow Covers Couch Pillow Covers Farmhouse Pillow Covers for Living Room Sofa & Bed Light Gray
- Price
- $11.31
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 9mo ago

16 Inch Grey Heart Pillow Cute Soft Valentines Decorative Throw Pillows Heart Shaped Fluffy Faux Fur Pillows Cushions for Couch Chair Bed Bedroom Room Home Decor Aesthetic (1 Gray Medium-16x13)
- Price
- $16.54
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 11mo ago

Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Dark Grey
- Price
- $9.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago

FUTEI Pack of 2 Chenille Decorative Throw Pillow Covers 18x18 Inch Soft Cozy Faux Linen Textured Cushion Case Farmhouse Home Decor for Couch Living Room Light Grey
- Price
- $15.35
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
59 falling
Sellers
64
Est. top-5 brand share
40%
Top 20: 75%
Est. top-5 click share
24%
Top 20: 48%
Open market
55%
- MIULEE18%
- Aegero6%
- decorUhome5%
- WLNUI5%
- Volcanics5%
- FUTEI5%
Demand
Grey Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Grey Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey pillows52K/yr
- grey decorative pillows for bed16K/yr
- grey pillow17K/yr
- dark grey throw pillows14K/yr
- dark gray pillow covers17K/yr
- gray pillow11K/yr
- dark grey pillow covers14K/yr
- light grey pillow covers10K/yr
- grey throw pillows for bed14K/yr
- dark gray throw pillows11K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Pillows
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









