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Grey Pillow Cases Set of 2

Fail

Prices span $5.49–$14.12, mostly outside the sweet spot, so Grey Pillow Cases Set of 2 is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$138K/yr160K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
82%top-5 click share · 8 brands · 13 sellers

Flapen Score

Grey Pillow Cases Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, Grey Pillow Cases Set of 2 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Pillow Cases Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Pillow Cases Set of 2 160K times last year and spent an estimated $138K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
9.1%
Market size, estimated
$138Ka year
Peak month
January1.4× the quietest month
Top search term
gray pillow cases44K searches a year

02 · Price

A sale here is worth $9.48.

Listings sell for $9.48 on average, from $5.49 to $14.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $9.48 that is $14K to $19K a year per listing.

Average price
$9.48under the $15 to $100 sweet spot
Price range
$5.49–$14.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Sheets & Pillowcases. It carries 44,448 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Sheets & Pillowcases
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
44,448per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Grey Pillow Cases Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Brand 135%
  • Brand 226%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Grey Pillow Cases Set of 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grey Pillow Cases Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gray pillow cases44K/yr
  • grey pillow case36K/yr
  • grey pillow cases set of 218K/yr
  • grey pillow cases16K/yr
  • dark grey pillow cases16K/yr
  • dark gray pillow cases9K/yr
  • grey pillow cases set of 46K/yr
  • gray pillow cases set of 24K/yr
  • gray pillow case4K/yr
  • grey pillowcases3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Pillow Cases Set of 2

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grey Pillow Cases Set of 2 questions

Answered from the same tracked data.