grey duvet cover king size
Worth a lookShows a $5.2M/yr market, but weak search conversion (1.2%) keeps it on the watch list.
Market size
Incredible$5.2M$5.2M/yr · 9.5M searches
Avg price
Great$46.80avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$14.52–$136.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Review moat
Bad8,698.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grey duvet cover king size is a $5.2M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
grey duvet cover king size market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $4.7M–$5.8M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.0%
- Avg brand age
- 51 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
26
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
36%
Top 20: 74%
Open market
18%
- Bedsure47%
- Utopia Bedding11%
- MooMee9%
- CGK Unlimited9%
- PHF3%
- TOCOMOA3%
- Open — no brand owns it (12 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Top grey duvet cover king size search terms
- duvet cover king2.5M/yr
- king duvet cover1.8M/yr
- king size duvet cover794K/yr
- twin duvet cover604K/yr
- linen duvet cover422K/yr
- duvet cover king size528K/yr
- king duvet cover set446K/yr
- oversized king duvet cover393K/yr
- cooling duvet cover178K/yr
- california king duvet cover326K/yr
Top grey duvet cover king size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure Prewashed Duvet Cover King Cotton-Like Soft Bedding Set Linen
Bedsure$29.514.5★25,178 rev
Bedsure White Duvet Cover King Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set Includes 1 Duvet Cover 104x90 Inches with Zipper Closure & 2 Pillow Shams Comforter Not Included
Bedsure$27.574.5★25,178 rev
Utopia Bedding Duvet Cover King Size - 3 Piece with Zipper Closure - 1 Comforter Cover 104X90 Inches & 2 Pillow Shams 20X36 Inches (White) Comforter Not Included
Utopia Bedding$20.174.4★12,658 rev
MooMee Striped Duvet Cover Set 100% Washed Cotton Linen Like King
MooMee$77.514.6★1,745 rev
Duvet Cover King Size - Extra Soft 3 Piece Set with Zipper Closure - White
CGK Unlimited$24.494.4★7,414 rev
Newest
by launch date
TOCOMOA Tan Gingham Duvet Cover Bedding Set Washed Cotton Like Linen King
TOCOMOA$57.42508 rev
Utopia Bedding Duvet Cover Set with Pillowcases - 1 Duvet Cover with 2 Pillowcases - 20 X 36-3 Pieces Bedding Duvet Cover with Zipper Closure - Soft Brushed Microfiber (King White)
Utopia Bedding$17.9050,742 rev
Duvet Cover King Size - Extra Soft 3 Piece Set with Zipper Closure - White
CGK Unlimited$24.497,414 rev
Duvet Cover Twin/Twin XL Size - 2 Piece Set with Zipper Closure - White
CGK Unlimited$16.767,414 rev
MooMee Striped Duvet Cover Set 100% Washed Cotton Linen Like King
MooMee$77.511,745 rev
Trending
90-day click momentumUtopia Bedding Duvet Cover Set with Pillowcases - 1 Duvet Cover with 2 Pillowcases - 20 X 36-3 Pieces Bedding Duvet Cover with Zipper Closure - Soft Brushed Microfiber (King White)
Utopia Bedding$17.904.4★
Simple&Opulence 100% French Flax Linen Duvet Cover Set with Embroidery Washed - 3 Pieces (1 Duvet Cover with 2 Pillow Shams) with Button Closure Soft Breathable Farmhouse - Linen King Size
Simple&Opulence$136.774.5★
Bedsure Prewashed Duvet Cover Queen Cotton-Like Soft Bedding Set Linen
Bedsure$26.464.5★
Bedsure Duvet Cover King Size - Reversible Floral Duvet Cover Set with Zipper Closure 3 Pieces Grey Bedding Set with 8 Corner Ties and 2 Pillowcases 20x36
Bedsure$29.734.5★
Bedsure Prewashed Duvet Cover King Cotton-Like Bedding Set Olive Green
Bedsure$30.844.5★
What buyers say about grey duvet cover king size
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft material”
“Good quality bedding”
“The color choice is perfect”
“Nice and comfortable”
“Good value for money”
“Great fit”
“great quality fabric”
“its lightweight material”
“As advertised”
“Keeps me warm”
What buyers complain about
“Poor quality control”
“Too short”
“The color is slightly darker than what I expected”
“has already ripped”
“Material is rough”
“but THICK”
“Fabric pilling after a couple of months”
“cheap material”
“looks nothing like the picture”
“It broke after less than 10 washes”
Top return reasons
Common questions
- Is grey duvet cover king size profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 49 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the grey duvet cover king size niche?
- 18 brands and 26 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in grey duvet cover king size?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 5.4% — above our launch gate.
- When does demand for grey duvet cover king size peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.8× the quietest.
- What does it cost to enter the grey duvet cover king size niche?
- Listings span $14.52–$136.77; the average listing price is $46.80 (sweet spot $15–$100). The average incumbent carries 8,698 reviews — the moat a new listing must climb.