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Grey Comforter Twin

Fail

Shoppers spend an estimated $61K a year here, so Grey Comforter Twin is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$61K/yr68K searches / yr
90-day growth
+64.0%search demand this quarter
Competition
63%top-5 click share · 9 brands · 15 sellers

Flapen Score

Grey Comforter Twin against its category

The dotted line is the Home & Kitchen average. Past it, Grey Comforter Twin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Comforter Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Comforter Twin 68K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+64.0%
Conversion, latest week
2.0%
Market size, estimated
$61Ka year
Peak month
July3.4× the quietest month
Top search term
bare home comforter10K searches a year

02 · Price

A sale here is worth $44.91.

Listings sell for $44.91 on average, from $26.23 to $81.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.91 that is $0 to $4K a year per listing.

Average price
$44.91inside the $15 to $100 sweet spot
Price range
$26.23–$81.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Comforters & Sets. It carries 20,058 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Comforters & Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
20,058per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Grey Comforter Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

6%

  • Brand 168%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Grey Comforter Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Grey Comforter Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bare home comforter10K/yr
  • bare home comforter set17K/yr
  • bare comforter9K/yr
  • grey comforter twin xl8K/yr
  • grey twin xl comforter set4K/yr
  • grey twin xl comforter4K/yr
  • gray twin xl comforter set3K/yr
  • bare comforter queen5K/yr
  • twin xl grey comforter3K/yr
  • gray comforter twin xl4K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Comforter Twin

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Absolutely terrible set”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grey Comforter Twin questions

Answered from the same tracked data.