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Grey Comforter

Maybe

Products sell for $41.62 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Grey Comforter is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$109K/yr211K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
22%top-5 click share · 48 brands · 58 sellers

Flapen Score

Grey Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Grey Comforter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Comforter 211K times last year and spent an estimated $109K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Aug–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.2%
Market size, estimated
$109Ka year
Peak month
January2.7× the quietest month
Top search term
grey comforter full size33K searches a year

02 · Price

A sale here is worth $41.62.

Listings sell for $41.62 on average, from $18.90 to $90.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.62 that is $0 to $4K a year per listing.

Average price
$41.62inside the $15 to $100 sweet spot
Price range
$18.90–$90.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #100 within Comforters & Sets. It carries 11,869 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#100in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
11,869per listing
Listings tracked
115

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Grey Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

58

Top-5 brand share

64%

Top 20: 88%

Top-5 click share

22%

Top 20: 53%

Open market

33%

  • Brand 124%
  • Brand 217%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Grey Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Grey Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey comforter full size33K/yr
  • light grey comforter set13K/yr
  • grey full size comforter set16K/yr
  • light gray comforter17K/yr
  • charcoal comforter9K/yr
  • grey and white comforter12K/yr
  • light gray comforter set5K/yr
  • gray comforter full18K/yr
  • white and grey comforter set13K/yr
  • gray full size comforter set12K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Comforter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Bad quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grey Comforter questions

Answered from the same tracked data.