grey comforter
Worth a lookShows a sweet-spot price point ($41.62 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Incredible$41.62avg listing price — sweet spot $15–$100
Price range
Incredible$18.90–$90.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 211K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,869.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grey comforter is a $109K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Aug–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
grey comforter market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $125K–$166K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.0%
- Avg brand age
- 46 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
58
Top-5 brand share
64%
Top 20: 88%
Top-5 click share
22%
Top 20: 53%
Open market
33%
- CozyLux24%
- Bedsure17%
- HYMOKEGE10%
- Homelike Moment7%
- weigelia6%
- ROSGONIA3%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +0.5% search growth over the last 90 days.Peak months: Jan, Aug, Nov · busiest ÷ quietest = 2.7×
Top grey comforter search terms
- grey comforter full size33K/yr
- light grey comforter set13K/yr
- grey full size comforter set16K/yr
- light gray comforter17K/yr
- charcoal comforter9K/yr
- grey and white comforter12K/yr
- light gray comforter set5K/yr
- gray comforter full18K/yr
- white and grey comforter set13K/yr
- gray full size comforter set12K/yr
Top grey comforter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Homelike Moment Queen Comforter Set Grey Comforters Queen Size Set Soft Lightweight Down Alternative Bed Comforter Full Size Reversible All Season 3 Pieces Sets Grey/Light Gray
Homelike Moment$26.914.6★17,209 rev
HYMOKEGE Full Size Comforter Sets Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams Dark Grey
HYMOKEGE$37.124.5★10,726 rev
CozyLux Queen Comforter Set 3 Pieces Heathered Light Grey Luxury Queen Bedding Sets Gray Breathable Lightweight Down Alternative Comforter with 2 Pillow Shams All Seasons Bed Set Gift for Home
CozyLux$34.884.4★3,161 rev
CozyLux Full Size Comforter Set Light Grey 3 Pieces Lightweight Down Alternative Quilted Bedding Sets Light Gray All Seasons Soft Breathable Solid Comforter with 2 Pillowcases Bed Set for Home
CozyLux$36.024.5★5,298 rev
CozyLux Queen Comforter Set Light Grey 3 Pieces Lightweight Comforters Queen Size Bedding Sets Light Gray All Seasons Solid Down Alternative Comforter with 2 Pillowcases Soft Bed Set for Home
CozyLux$36.344.5★5,298 rev
Newest
by launch date
CozyLux Queen Comforter Set Dark Grey 3 Pieces Lightweight Comforters Queen Size Bedding Sets Dark Gray All Seasons Solid Down Alternative Comforter with 2 Pillowcases Soft Bed Set for Home
CozyLux$36.285,298 rev
CozyLux Full Size Comforter Set Light Grey 3 Pieces Lightweight Down Alternative Quilted Bedding Sets Light Gray All Seasons Soft Breathable Solid Comforter with 2 Pillowcases Bed Set for Home
CozyLux$36.025,298 rev
CozyLux Queen Comforter Set Light Grey 3 Pieces Lightweight Comforters Queen Size Bedding Sets Light Gray All Seasons Solid Down Alternative Comforter with 2 Pillowcases Soft Bed Set for Home
CozyLux$36.345,298 rev
Bedsure Waffle Comforter Set Queen Charcoal Soft Bedding Waffle Weave Bed Set 3 Pieces 1 Comforter (90x90) and 2 Pillow Shams Cotton Shell and Polyester Lining for All Seasons
Bedsure$76.86594 rev
Andency Light Grey Comforter King Size Set with Sheets - 7 Pieces Boho Bed in a Bag Tufted Bedding Sets Lightweight All Season Bed Set with Comforter Sheets Pillowcases & Shams
Andency$55.093,346 rev
Trending
90-day click momentum
Bedsure Queen Comforter Set Beige Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
Bedsure$32.074.4★
CozyLux Queen Comforter Set Dark Grey 3 Pieces Lightweight Comforters Queen Size Bedding Sets Dark Gray All Seasons Solid Down Alternative Comforter with 2 Pillowcases Soft Bed Set for Home
CozyLux$36.284.5★
Andency Light Grey Comforter King Size Set with Sheets - 7 Pieces Boho Bed in a Bag Tufted Bedding Sets Lightweight All Season Bed Set with Comforter Sheets Pillowcases & Shams
Andency$55.094.6★
Bedsure Waffle Comforter Set Queen Charcoal Soft Bedding Waffle Weave Bed Set 3 Pieces 1 Comforter (90x90) and 2 Pillow Shams Cotton Shell and Polyester Lining for All Seasons
Bedsure$76.864.2★
weigelia Full Size Comforter Modern Light Grey 3PCS Microfiber Bed Comforter Sets for All Season Comforter for Men Women and Girls Soft Lightweight Bedding Set
weigelia$31.444.6★
What buyers say about grey comforter
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“smooth like butter”
“Great quality bed set”
“Great Deal”
“keeps you warm”
“Color was accurate and nice”
“Happy with the fit”
“Its a nice lightweight comforter”
“As described”
“Washes well”
What buyers complain about
“Bad quality control”
“Thicker than I thought”
“Too small”
“FALSE ADVERTISEMENT”
“Coming apart”
“the stitching is already coming loose”
“Cheap Material”
“No fluff at all”
“The color is off”
“Not very washable”
Top return reasons
Common questions
- Is grey comforter profitable to sell on Amazon United States?
- The niche generates $109K/yr across 115 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the grey comforter niche?
- 48 brands and 58 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in grey comforter?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.0%.
- When does demand for grey comforter peak?
- Demand peaks in Jan–Aug–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the grey comforter niche?
- Listings span $18.90–$90.70; the average listing price is $41.62 (sweet spot $15–$100). The average incumbent carries 11,869 reviews — the moat a new listing must climb.