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Greeting Card Organizer

Maybe

Products sell for $20.70 on average, inside the sweet spot. But demand is soft, at -2.4% this quarter, so Greeting Card Organizer is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$352K/yr567K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
45%top-5 click share · 24 brands · 30 sellers

Flapen Score

Greeting Card Organizer against its category

The dotted line is the Home & Kitchen average. Past it, Greeting Card Organizer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Greeting Card Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Greeting Card Organizer 567K times last year and spent an estimated $352K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
567K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.0%
Market size, estimated
$352Ka year
Peak month
January1.8× the quietest month
Top search term
greeting card organizer262K searches a year

02 · Price

A sale here is worth $20.70.

Listings sell for $20.70 on average, from $8.26 to $33.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.70 that is $5K to $10K a year per listing.

Average price
$20.70inside the $15 to $100 sweet spot
Price range
$8.26–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,735 within Card Boxes. It carries 610 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#1,735in Card Boxes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
610per listing
Listings tracked
35

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Greeting Card Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

30

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

45%

Top 20: 83%

Open market

34%

  • Brand 121%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 64%

Demand

Greeting Card Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Greeting Card Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • greeting card organizer262K/yr
  • greeting card storage box60K/yr
  • greeting card organizer box50K/yr
  • greeting card box31K/yr
  • greeting card storage26K/yr
  • greeting card holder29K/yr
  • greeting card organizer box with dividers21K/yr
  • birthday card organizer15K/yr
  • birthday card holder13K/yr
  • card keepsake organizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Greeting Card Organizer

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Not the size I thought”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Greeting Card Organizer questions

Answered from the same tracked data.