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Greeting Card Display

Maybe

Products sell for $36.19 on average, inside the sweet spot. But buyers convert on only 2.4% of searches, so Greeting Card Display is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$278K/yr315K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
39%top-5 click share · 30 brands · 34 sellers

Flapen Score

Greeting Card Display against its category

The dotted line is the Home & Kitchen average. Past it, Greeting Card Display is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Greeting Card Display market on Amazon at a glance

Shoppers on Amazon United States searched for Greeting Card Display 315K times last year and spent an estimated $278K. The top 5 brands take 50% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
2.4%
Market size, estimated
$278Ka year
Peak month
November1.4× the quietest month
Top search term
greeting card display102K searches a year

02 · Price

A sale here is worth $36.19.

Listings sell for $36.19 on average, from $7.81 to $170.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.19 that is $9K to $18K a year per listing.

Average price
$36.19inside the $15 to $100 sweet spot
Price range
$7.81–$170.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,097 within Display Stands. It carries 174 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
3.0%
Average rank
#1,097in Display Stands
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
174per listing
Listings tracked
38

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Greeting Card Display products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

39%

Top 20: 78%

Open market

45%

  • Brand 118%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Greeting Card Display search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Greeting Card Display search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • greeting card display102K/yr
  • postcard display32K/yr
  • greeting card display stand39K/yr
  • card display rack18K/yr
  • postcard stand11K/yr
  • postcard display stand12K/yr
  • postcard rack9K/yr
  • greeting card display rack11K/yr
  • card rack10K/yr
  • card rack display stand10K/yr

Reviews and returns

What reviews say buyers love and hate about Greeting Card Display

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Display-Overall”
16%of negative reviews mention “Assembly/Installation”
2.8%of orders come back
“Very difficult to put together”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Greeting Card Display questions

Answered from the same tracked data.