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Green Towels

Maybe

Products sell for $35.84 on average, inside the sweet spot. But the average product has 8,639 reviews to catch up to, so Green Towels is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$531K/yr665K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
24%top-5 click share · 42 brands · 45 sellers

Flapen Score

Green Towels against its category

The dotted line is the Home & Kitchen average. Past it, Green Towels is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Green Towels 665K times last year and spent an estimated $531K. The top 5 brands take 46% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $531K a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
2.2%
Market size, estimated
$531Ka year
Peak month
November1.8× the quietest month
Top search term
green towels136K searches a year

02 · Price

A sale here is worth $35.84.

Listings sell for $35.84 on average, from $14.10 to $92.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $35.84 that is $4K to $9K a year per listing.

Average price
$35.84inside the $15 to $100 sweet spot
Price range
$14.10–$92.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #94 within Towels. It carries 8,639 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
9.8%
Average rank
#94in Towels
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
8,639per listing
Listings tracked
83

04 · Newcomers

9 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Green Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

45

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

24%

Top 20: 58%

Open market

48%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Green Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Green Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green towels136K/yr
  • sage green bath towels101K/yr
  • green towel set46K/yr
  • sage green bathroom towels36K/yr
  • green towels bathroom sets51K/yr
  • dark green bath towels48K/yr
  • green bathroom towels35K/yr
  • sage towels27K/yr
  • bath towels green25K/yr
  • green bath towel set22K/yr

Reviews and returns

What reviews say buyers love and hate about Green Towels

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
2.2%of orders come back
“Not thick enough”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Towels questions

Answered from the same tracked data.