green throw pillows
Skip itWeak search conversion (1.9%) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Price range
Good$7.39–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$247K$247K/yr · 782K searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,582.5avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, green throw pillows is a $247K/yr Amazon United States market (782K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
green throw pillows market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $249K–$332K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 3.4%
- Avg brand age
- 32 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
33%
Top 20: 68%
Open market
28%
- MIULEE51%
- RainRoad5%
- JIAHANNHA5%
- Topfinel4%
- FUTEI4%
- Fancy Homi3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.Peak months: Aug, Sep, Nov · busiest ÷ quietest = 3.2×
Top green throw pillows search terms
- olive green throw pillows154K/yr
- dark green throw pillows59K/yr
- emerald green throw pillows61K/yr
- dark green pillow covers76K/yr
- olive green pillows41K/yr
- green velvet pillow covers75K/yr
- green velvet pillows34K/yr
- olive green pillow22K/yr
- dark green pillows24K/yr
- emerald green pillow covers34K/yr
Top green throw pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Olive Green Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
MIULEE$10.314.6★1,869 rev
MIULEE Boho Farmhouse Sage Green Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Cushion Covers Soft Corduroy Spring Home Decor for Couch Bed Sofa Living Room Forest Green
MIULEE$17.444.6★3,987 rev
RainRoad Dark Green Decorative Throw Pillow Covers Cushion Cover Pillow Case for Sofa Couch Bed Chair Soft Square Dark Green Throw Pillows 18x18 Inch Set of 2
RainRoad$10.104.6★8,338 rev
JIAHANNHA Velvet Green Throw Pillow Covers 18x18Pack of 2 Soft Decorative
JIAHANNHA$9.964.7★4,056 rev
Topfinel Olive Green Decorative Throw Pillow Covers Set of 2 18x18 Inches for Couch Bed Sofa Boho Aesthetic Home Decor Soft Corduroy Striped Patchwork Windmill Textured Cushion Cases 45x45 cm
Topfinel$8.704.5★2,987 rev
Newest
by launch date
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Olive Green
FIFU$19.2284 rev
a moment Linen Pillow Covers Set of 2 Boho Farmhouse Throw Pillowcases Neutral Textured Decorative Covers for Couch Sofa Linen Blend Accent Case Cushion Living Room Home Decor 18x18Dark Green
a moment$19.76211 rev
MIULEE Decorative Linen Lumbar Pillow Cover 14x36 Inch Dark Olive Green
MIULEE$25.07244 rev
MIULEE Velvet Throw Pillow Covers Olive Green 18x18 inch Set of 2
MIULEE$14.89674 rev
Fancy Homi Set of 1 Boho Olive Green Lumbar Decorative Throw Pillow Cover 12x20 Inch for Couch Bed Sofa Chair Modern Organic Farmhouse Home Decor Soft Cotton Cute Accent Rectangle Cushion Case
Fancy Homi$9.39939 rev
Trending
90-day click momentumMIULEE Velvet Throw Pillow Covers Olive Green 18x18 inch Set of 2
MIULEE$14.894.6★
MIULEE Decorative Linen Lumbar Pillow Cover 14x36 Inch Dark Olive Green
MIULEE$25.074.6★
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Olive Green
FIFU$19.224.8★
MIULEE Olive Green Couch Pillow Covers 20x20 Inch Set of 2 Soft Chenille Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
MIULEE$19.094.6★
MIULEE Olive Green Velvet Throw Pillow Covers 20x20 Soft Decorative Solid Square Cushion Cases Pack of 2 Modern Luxury Home Decor for Couch Sofa Bedroom
MIULEE$19.794.6★
What buyers say about green throw pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Bright green”
“Amazing quality”
“Fluffy and soft”
“Good for the price”
“Fit great”
“As advertised”
“Very good cushions for the price”
“Beautiful fabric”
“Fluffy throw pillows”
“Very comfortable”
What buyers complain about
“The color is also a little different”
“Horrible quality”
“The fabric is a bit thin”
“Super small”
“Picture is deceiving”
“it only arrived 2 cushions”
“not fluffy”
“break easy”
“its like they cheaped out in the material”
“A little pricey”
Top return reasons
Common questions
- Is green throw pillows profitable to sell on Amazon United States?
- The niche generates $247K/yr across 52 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the green throw pillows niche?
- 25 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in green throw pillows?
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 3.3%.
- When does demand for green throw pillows peak?
- Demand peaks in Aug–Sep–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the green throw pillows niche?
- Listings span $7.39–$31.58; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 6,583 reviews — the moat a new listing must climb.