green throw blanket
Launch itA $1.2M/yr market growing +3.3% this quarter with returns at 3.7% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$9.48–$69.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.7M searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,992.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, green throw blanket is a $1.2M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
green throw blanket market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.6%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
79
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
19%
Top 20: 45%
Open market
64%
- Exclusivo Mezcla8%
- Bedsure7%
- DII6%
- Aganear6%
- YIICKO5%
- Linecooo5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +3.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top green throw blanket search terms
- green throw blanket513K/yr
- blue throw blanket391K/yr
- boho throw blanket403K/yr
- beige throw blanket307K/yr
- boho blanket207K/yr
- green blanket244K/yr
- outdoor throw blanket81K/yr
- taupe throw blanket130K/yr
- crochet blanket131K/yr
- tan throw blanket110K/yr
Top green throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$10.954.6★3,217 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
Puncuntex Fleece Throw Blanket Dark Green 5060 with Square Grid Design
Puncuntex$10.144.5★2,795 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★1,580 rev
Newest
by launch dateYIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.99558 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.231,708 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.583,958 rev
Wzvzss Boho Throw Blanket - 100% Cotton Soft Summer Throw Blanket for Bed 50x60 Reversible Breathable Lightweight Blankets All Seasons Farmhouse Decor Floral Plant Butterfly Throw Quilt
Wzvzss$16.30701 rev
EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Chair Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Olive Green 50 x 60
EVERGRACEHOME$36.32547 rev
Trending
90-day click momentumCREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.584.5★
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.234.7★
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★
Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design
Americanflat$16.464.5★
lifein Throw Blanket for Couch Soft Green Boho Decor Bed Throw Cozy Knitted Chenille Farmhouse Lightweight Throw(Olive Green 50 * 60)
lifein$24.864.6★
What buyers say about green throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Fluffy”
“Awesome color”
“Keeps you warm”
“Beautiful quality”
“This blanket is perfectly lightweight”
“Great comfortable”
“very affordable”
“fit is great for my bed”
“As Described”
“Its easy to wash”
What buyers complain about
“Not as thick as it looks”
“Very short too”
“this is low quality”
“Poor color”
“Thin Material”
“a bit on the pricey side”
“False advertisement”
“strong smell”
“Flimsy material”
“Didnt last”
Top return reasons
Common questions
- Is green throw blanket profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 126 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (60/100).
- How competitive is the green throw blanket niche?
- 66 brands and 79 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in green throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.7%.
- When does demand for green throw blanket peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the green throw blanket niche?
- Listings span $9.48–$69.35; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.