Is Green Throw Blanket profitable to sell on Amazon United States?

Flapen scores Green Throw Blanket 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.2M a year across 126 tracked products. 9 of the 16 products launched in the last year cleared the first-year sales bar. Search demand grew +3.3% in the last 90 days.

How competitive is the Green Throw Blanket niche on Amazon United States?

66 brands and 79 sellers compete in Green Throw Blanket on Amazon United States. The top 5 Green Throw Blanket products take 19% of clicks, and the top 5 brands take 32%.

What do buyers complain about in Green Throw Blanket?

Green Throw Blanket buyers on Amazon United States complain most about Thickness, Size-Overall, and Quality-Overall. An estimated 3.7% of orders come back.

When does demand for Green Throw Blanket peak?

Search demand for Green Throw Blanket on Amazon United States peaks in Jun–Jul–Aug, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Green Throw Blanket niche?

Green Throw Blanket sells for $22.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.48 to $69.35. The average product has 4,993 reviews, the count a new listing must catch up to.

Green Throw Blanket

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 1.5% of searches, so Green Throw Blanket is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size: $1.2M/yr3.7M searches / yr
90-day growth: +3.3%search demand this quarter
Competition: 19%top-5 click share · 66 brands · 79 sellers

Flapen Score

Green Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Green Throw Blanket is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Green Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Green Throw Blanket 3.7M times last year and spent an estimated $1.2M. The top 5 brands take 32% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months: 3.7M
Growth, 90 days vs prior 90: +3.3%
Conversion, latest week: 1.5%
Market size, estimated: $1.2Ma year
Peak month: July3.0× the quietest month
Top search term: green throw blanket513K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $9.48 to $69.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $22.06 that is $11K to $17K a year per listing.

Average price: $22.06inside the $15 to $100 sweet spot
Price range: $9.48–$69.35
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 500–750
Revenue per listing a year: $11K–$17K
Returns: 3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #267 within Throws. It carries 4,993 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 1.6%
Average rank: #267in Throws
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 4,993per listing
Listings tracked: 126

04 · Newcomers

9 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 16
Successful launches: 9Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Green Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

66 rising

Sellers

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

19%

Top 20: 45%

Open market

64%

Brand 18%
Brand 27%
Brand 36%
Brand 46%
Brand 55%
Brand 65%

Demand

Green Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Green Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

green throw blanket513K/yr -0.9%1.7% conv.
blue throw blanket391K/yr +11.3%1.4% conv.
boho throw blanket403K/yr -3.2%0.5% conv.
beige throw blanket307K/yr -2.0%2.1% conv.
boho blanket207K/yr +6.3%0.4% conv.
green blanket244K/yr -9.4%1.4% conv.
outdoor throw blanket81K/yr +124.2%1.2% conv.
taupe throw blanket130K/yr -12.2%0.9% conv.
crochet blanket131K/yr -8.7%0.3% conv.
tan throw blanket110K/yr -8.9%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Green Throw Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”

17%of negative reviews mention “Thickness”

3.7%of orders come back

“Not as thick as it looks”

A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Green Throw Blanket questions

Answered from the same tracked data.

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