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Green Taper Candles

Fail

Demand is soft, at -43.1% this quarter, so Green Taper Candles is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$35K/yr37K searches / yr
90-day growth
-43.1%search demand this quarter
Competition
48%top-5 click share · 13 brands · 18 sellers

Flapen Score

Green Taper Candles against its category

The dotted line is the Home & Kitchen average. Past it, Green Taper Candles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Taper Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Green Taper Candles 37K times last year and spent an estimated $35K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
5.4%
Market size, estimated
$35Ka year
Peak month
November10.0× the quietest month
Top search term
sage green taper candles11K searches a year

02 · Price

A sale here is worth $17.58.

Listings sell for $17.58 on average, from $8.85 to $32.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.58 that is $0 to $2K a year per listing.

Average price
$17.58inside the $15 to $100 sweet spot
Price range
$8.85–$32.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #180 within Candles. It carries 282 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#180in Candles
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
282per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Green Taper Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

30%

  • Brand 121%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Green Taper Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Green Taper Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green taper candles11K/yr
  • sage green candlesticks9K/yr
  • sage taper candles4K/yr
  • dark green taper candles9K/yr
  • dark green candle sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Taper Candles

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
17%of negative reviews mention “Color Fading/Discoloration”
6.4%of orders come back
“Color looked old & faded, couldn't read description on the UPC tag, tear in box”
A buyer, on “Color Fading/Discoloration”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Taper Candles questions

Answered from the same tracked data.