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Green Silk Pillowcase

Fail

The average product has 79,057 reviews to catch up to, so Green Silk Pillowcase is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$51K/yr99K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
58%top-5 click share · 15 brands · 17 sellers

Flapen Score

Green Silk Pillowcase against its category

The dotted line is the Home & Kitchen average. Past it, Green Silk Pillowcase is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Silk Pillowcase market on Amazon at a glance

Shoppers on Amazon United States searched for Green Silk Pillowcase 99K times last year and spent an estimated $51K. The top 5 brands take 70% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
4.4%
Market size, estimated
$51Ka year
Peak month
December1.5× the quietest month
Top search term
green silk pillowcase25K searches a year

02 · Price

A sale here is worth $11.61.

Listings sell for $11.61 on average, from $6.62 to $26.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.61 that is $1K to $3K a year per listing.

Average price
$11.61under the $15 to $100 sweet spot
Price range
$6.62–$26.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Sheets & Pillowcases. It carries 79,057 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Sheets & Pillowcases
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
79,057per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Green Silk Pillowcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

17

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

  • Brand 127%
  • Brand 226%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Green Silk Pillowcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Green Silk Pillowcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green silk pillowcase25K/yr
  • green satin pillowcase19K/yr
  • olive green silk pillow cases8K/yr
  • dark green silk pillowcase8K/yr
  • green silk pillow cases16K/yr
  • silk pillow cases green7K/yr
  • olive green satin pillow cases5K/yr
  • dark green satin pillowcase5K/yr
  • silk green pillow cases3K/yr
  • satin pillowcase green3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Silk Pillowcase

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Material Quality”
1.8%of orders come back
“Not silk, polyester”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Green Silk Pillowcase questions

Answered from the same tracked data.