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Green Duvet Cover

Fail

Buyers convert on only 0.8% of searches, so Green Duvet Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$82K/yr213K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
38%top-5 click share · 20 brands · 26 sellers

Flapen Score

Green Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, Green Duvet Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Green Duvet Cover 213K times last year and spent an estimated $82K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.8%
Market size, estimated
$82Ka year
Peak month
November1.6× the quietest month
Top search term
green duvet cover146K searches a year

02 · Price

A sale here is worth $46.81.

Listings sell for $46.81 on average, from $19.80 to $88.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.81 that is $0 to $5K a year per listing.

Average price
$46.81inside the $15 to $100 sweet spot
Price range
$19.80–$88.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #35 within Duvet Covers & Sets. It carries 5,881 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#35in Duvet Covers & Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,881per listing
Listings tracked
43

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Green Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

20%

  • Brand 150%
  • Brand 211%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Green Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Green Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green duvet cover146K/yr
  • green duvet32K/yr
  • duvet cover green30K/yr
  • green duvet set5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Duvet Cover

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Color”
4.1%of orders come back
“Color slightly off”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Green Duvet Cover questions

Answered from the same tracked data.