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Green Dutch Oven

Fail

Shoppers spend an estimated $43K a year here, so Green Dutch Oven is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$43K/yr52K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
48%top-5 click share · 15 brands · 29 sellers

Flapen Score

Green Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, Green Dutch Oven is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Green Dutch Oven 52K times last year and spent an estimated $43K. The top 5 brands take 62% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
1.6%
Market size, estimated
$43Ka year
Top search term
green dutch oven26K searches a year

02 · Price

A sale here is worth $52.07.

Listings sell for $52.07 on average, from $30.54 to $86.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $52.07 that is $0 to $5K a year per listing.

Average price
$52.07inside the $15 to $100 sweet spot
Price range
$30.54–$86.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #80 within Pots & Pans. It carries 8,679 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
9.1%
Average rank
#80in Pots & Pans
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
8,679per listing
Listings tracked
28

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Green Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

29

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

32%

  • Brand 119%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Green Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.7× · 8 of 12 months tracked

Search terms

Top Green Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green dutch oven26K/yr
  • dutch oven green12K/yr
  • green dutch oven pot with lid6K/yr
  • sage green dutch oven4K/yr
  • dark green dutch oven4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Dutch Oven

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Weight Heavy”
2.9%of orders come back
“This pot is significantly heavier than the French brand”
A buyer, on “Weight Heavy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Green Dutch Oven questions

Answered from the same tracked data.