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Gray Picture Frames

Fail

Shoppers spend an estimated $48K a year here, so Gray Picture Frames is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$48K/yr47K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
38%top-5 click share · 16 brands · 17 sellers

Flapen Score

Gray Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Gray Picture Frames is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gray Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Gray Picture Frames 47K times last year and spent an estimated $48K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.5%
Market size, estimated
$48Ka year
Peak month
January1.5× the quietest month
Top search term
grey picture frames8K searches a year

02 · Price

A sale here is worth $18.61.

Listings sell for $18.61 on average, from $5.61 to $48.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.61 that is $0 to $2K a year per listing.

Average price
$18.61inside the $15 to $100 sweet spot
Price range
$5.61–$48.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #564 within Picture Frames. It carries 9,032 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#564in Picture Frames
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
9,032per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gray Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

19%

  • Brand 126%
  • Brand 219%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Gray Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Gray Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey picture frames8K/yr
  • gray picture frames10K/yr
  • gray 8x10 picture frame5K/yr
  • gray picture frames 8x104K/yr
  • grey 8x10 picture frame4K/yr
  • grey picture frame6K/yr
  • 8x10 picture frame grey3K/yr
  • 8x10 picture frame gray3K/yr
  • grey picture frames 8x103K/yr

Reviews and returns

What reviews say buyers love and hate about Gray Picture Frames

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Frame Quality”
3.7%of orders come back
“Frame not made well”
A buyer, on “Frame Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gray Picture Frames questions

Answered from the same tracked data.