Gray Balloons
FailPrices span $4.87–$9.57, mostly outside the sweet spot, so Gray Balloons is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $31K/yr50K searches / yr
- 90-day growth
- +26.8%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 17 sellers
Flapen Score
Gray Balloons against its category
The dotted line is the Home & Kitchen average. Past it, Gray Balloons is stronger. Inside it, weaker.
Market
The Gray Balloons market on Amazon at a glance
Shoppers on Amazon United States searched for Gray Balloons 50K times last year and spent an estimated $31K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +26.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $31Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- gray balloons20K searches a year
02 · Price
A sale here is worth $7.34.
Listings sell for $7.34 on average, from $4.87 to $9.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $7.34 that is $2K to $4K a year per listing.
- Average price
- $7.34under the $15 to $100 sweet spot
- Price range
- $4.87–$9.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #157 within Balloons. It carries 4,356 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #157in Balloons
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,356per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gray Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
17
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
7%
- Brand 143%
- Brand 222%
- Brand 312%
- Brand 47%
- Brand 55%
- Brand 63%
- Open — no brand owns it (5 brands, 7%)
Demand
Gray Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.7×
Search terms
Top Gray Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gray balloons20K/yr
- grey balloons17K/yr
- dark grey balloons5K/yr
- dark gray balloons4K/yr
- grey balloon4K/yr
Reviews and returns
What reviews say buyers love and hate about Gray Balloons
We read the reviews and the return reasons for every product selling here.
“they all deflated within hours”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gray Balloons questions
Answered from the same tracked data.









