Skip to content

Gravity Blanket

Fail

The top 5 brands take 100% of clicks, so Gravity Blanket is a Fail.

Flapen Score
22
22 / 100
Ranks 11,101 of 11,240 Home & Kitchen niches · −27 vs the category median of 49
Market size
$44K/yr45K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
86%top-5 click share · 4 brands · 10 sellers

Flapen Score

Gravity Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gravity Blanket is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravity Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gravity Blanket 45K times last year and spent an estimated $44K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.9%
Market size, estimated
$44Ka year
Peak month
December3.9× the quietest month
Top search term
gravity blanket22K searches a year

02 · Price

A sale here is worth $109.87.

Listings sell for $109.87 on average, from $28.32 to $239.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $109.87 that is $0 to $11K a year per listing.

Average price
$109.87above the $15 to $100 sweet spot
Price range
$28.32–$239.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 37.8% of listings are out of stock. The average listing ranks #115 within Weighted Blankets. It carries 5,251 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
37.8%
Average rank
#115in Weighted Blankets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,251per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gravity Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 222%
  • Brand 38%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Gravity Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Gravity Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gravity blanket22K/yr
  • gravity weighted blanket13K/yr
  • gravity cooling weighted blanket4K/yr
  • weighted blanket gravity2K/yr
  • gravity blankets for adults3K/yr
  • gravity blankets weighted blanket9/yr

Reviews and returns

What reviews say buyers love and hate about Gravity Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sleep Quality”
20%of negative reviews mention “Weight Heavy”
4.0%of orders come back
“it was too bulky and heavy”
A buyer, on “Weight Heavy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gravity Blanket questions

Answered from the same tracked data.