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Granite Stone Cookware

Fail

The top 5 brands take 96% of clicks, so Granite Stone Cookware is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$590K/yr494K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
34%top-5 click share · 8 brands · 28 sellers

Flapen Score

Granite Stone Cookware against its category

The dotted line is the Home & Kitchen average. Past it, Granite Stone Cookware is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granite Stone Cookware market on Amazon at a glance

Shoppers on Amazon United States searched for Granite Stone Cookware 494K times last year and spent an estimated $590K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.4%
Market size, estimated
$590Ka year
Peak month
December3.0× the quietest month
Top search term
granitestone cookware set96K searches a year

02 · Price

A sale here is worth $86.46.

Listings sell for $86.46 on average, from $14.52 to $192.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $86.46 that is $9K to $22K a year per listing.

Average price
$86.46inside the $15 to $100 sweet spot
Price range
$14.52–$192.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #195 within Cookware Sets. It carries 7,599 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
14.4%
Average rank
#195in Cookware Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
7,599per listing
Listings tracked
47

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
46 months

Products

Top Granite Stone Cookware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

2%

  • Brand 162%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Granite Stone Cookware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Granite Stone Cookware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granitestone cookware set96K/yr
  • granite stone cookware47K/yr
  • granitestone frying pans67K/yr
  • granite cookware set69K/yr
  • granitestone35K/yr
  • granite cookware27K/yr
  • granite pots and pans set20K/yr
  • stone cookware16K/yr
  • granite stone frying pan15K/yr
  • stone cookware set13K/yr

Reviews and returns

What reviews say buyers love and hate about Granite Stone Cookware

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Granite Stone Cookware questions

Answered from the same tracked data.