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Grandparents Picture Frames

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend an estimated $51K a year here, so Grandparents Picture Frames is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$51K/yr120K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
27%top-5 click share · 46 brands · 53 sellers

Flapen Score

Grandparents Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Grandparents Picture Frames is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandparents Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Grandparents Picture Frames 120K times last year and spent an estimated $51K. The top 5 brands take 41% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
2.9%
Market size, estimated
$51Ka year
Peak month
December6.4× the quietest month
Top search term
grandparents picture frame25K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $6.84 to $32.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.97 that is $0 to $1K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$6.84–$32.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #6,341 within Picture Frames. It carries 125 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#6,341in Picture Frames
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
125per listing
Listings tracked
68

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Grandparents Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

53

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

27%

Top 20: 67%

Open market

54%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Grandparents Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.4×

Search terms

Top Grandparents Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandparents picture frame25K/yr
  • grandson picture frame17K/yr
  • grandchild picture frame12K/yr
  • grandparents frame20K/yr
  • grandson frame6K/yr
  • grandparent picture frame12K/yr
  • first grandchild picture frame6K/yr
  • grandparent frame7K/yr
  • grandparents picture frames12K/yr
  • grandparents photo frames2K/yr

Reviews and returns

What reviews say buyers love and hate about Grandparents Picture Frames

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
28%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Low quality”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grandparents Picture Frames questions

Answered from the same tracked data.