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Granddaughter Blanket

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend an estimated $22K a year here, so Granddaughter Blanket is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$22K/yr41K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
38%top-5 click share · 35 brands · 37 sellers

Flapen Score

Granddaughter Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Granddaughter Blanket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granddaughter Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Granddaughter Blanket 41K times last year and spent an estimated $22K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.6%
Market size, estimated
$22Ka year
Peak month
December7.3× the quietest month
Top search term
granddaughter blanket27K searches a year

02 · Price

A sale here is worth $20.91.

Listings sell for $20.91 on average, from $12.73 to $32.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.91 that is $0 to $2K a year per listing.

Average price
$20.91inside the $15 to $100 sweet spot
Price range
$12.73–$32.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,914 within Throws. It carries 429 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#1,914in Throws
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
429per listing
Listings tracked
39

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Granddaughter Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

37

Top-5 brand share

38%

Top 20: 87%

Top-5 click share

38%

Top 20: 84%

Open market

56%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Granddaughter Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Granddaughter Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granddaughter blanket27K/yr
  • granddaughter blanket from grandma10K/yr
  • blankets for granddaughter4K/yr

Reviews and returns

What reviews say buyers love and hate about Granddaughter Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Print Quality”
1.2%of orders come back
“Unfortunately the black printed part on the blanket was rubbing off”
A buyer, on “Print Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Granddaughter Blanket questions

Answered from the same tracked data.