Graduation Candle
PassGraduation Candle scores 73 out of 100, a Pass. Shoppers spend an estimated $59K a year here, search demand grew +342.5% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 11,240 Home & Kitchen niches · +24 vs the category median of 4973
- Market size
- $59K/yr35K searches / yr
- 90-day growth
- +342.5%search demand this quarter
- Competition
- 31%top-5 click share · 35 brands · 37 sellers
Flapen Score
Graduation Candle against its category
The dotted line is the Home & Kitchen average. Past it, Graduation Candle is stronger. Inside it, weaker.
Market
The Graduation Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Graduation Candle 35K times last year and spent an estimated $59K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +342.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +342.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $59Ka year
- Peak month
- May38.9× the quietest month
- Top search term
- graduation candle24K searches a year
02 · Price
A sale here is worth $17.13.
Listings sell for $17.13 on average, from $6.82 to $53.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.13 that is $0 to $2K a year per listing.
- Average price
- $17.13inside the $15 to $100 sweet spot
- Price range
- $6.82–$53.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,242 within Candles. It carries 112 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 18.4%
- Average rank
- #1,242in Candles
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 112per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Graduation Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
37
Top-5 brand share
39%
Top 20: 88%
Top-5 click share
31%
Top 20: 74%
Open market
54%
- Brand 19%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Graduation Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 38.9×
Search terms
Top Graduation Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- graduation candle24K/yr
- graduation candles 20265K/yr
- graduation candles6K/yr
Reviews and returns
What reviews say buyers love and hate about Graduation Candle
We read the reviews and the return reasons for every product selling here.
“Candle was smaller than I thought for 15 dollars”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Graduation Candle questions
Answered from the same tracked data.