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Goth Blanket

Fail

Shoppers spend an estimated $19K a year here, so Goth Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$19K/yr169K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
40%top-5 click share · 40 brands · 48 sellers

Flapen Score

Goth Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Goth Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Goth Blanket 169K times last year and spent an estimated $19K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.5%
Market size, estimated
$19Ka year
Peak month
December7.9× the quietest month
Top search term
gothic blanket46K searches a year

02 · Price

A sale here is worth $21.20.

Listings sell for $21.20 on average, from $9.01 to $45.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.20 that is $0 to $2K a year per listing.

Average price
$21.20inside the $15 to $100 sweet spot
Price range
$9.01–$45.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #2,616 within Throws. It carries 4,716 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#2,616in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,716per listing
Listings tracked
49

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Goth Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

48

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

40%

Top 20: 74%

Open market

52%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Goth Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Goth Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic blanket46K/yr
  • goth blanket41K/yr
  • gothic throw blanket28K/yr
  • goth throw blanket17K/yr
  • emo blanket12K/yr
  • witch blanket13K/yr
  • gothic blankets6K/yr
  • goth blankets5K/yr

Reviews and returns

What reviews say buyers love and hate about Goth Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
2.3%of orders come back
“Needed to be a bit thicker”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Goth Blanket questions

Answered from the same tracked data.