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Gonesh Incense Sticks

Fail

The top 5 brands take 100% of clicks, so Gonesh Incense Sticks is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$51K/yr68K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
62%top-5 click share · 3 brands · 30 sellers

Flapen Score

Gonesh Incense Sticks against its category

The dotted line is the Home & Kitchen average. Past it, Gonesh Incense Sticks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gonesh Incense Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Gonesh Incense Sticks 68K times last year and spent an estimated $51K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
5.8%
Market size, estimated
$51Ka year
Peak month
October1.2× the quietest month
Top search term
gonesh incense sticks46K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $4.78 to $29.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.80 that is $1K to $3K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$4.78–$29.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #330 within Home Fragrance. It carries 720 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#330in Home Fragrance
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
720per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Gonesh Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 24%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Gonesh Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Gonesh Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gonesh incense sticks46K/yr
  • gonesh incense11K/yr
  • gonesh6K/yr
  • gonesh sticks3K/yr
  • gonesh extra rich collection incense2K/yr

Reviews and returns

What reviews say buyers love and hate about Gonesh Incense Sticks

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
0.4%of orders come back
“They all smells bad”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gonesh Incense Sticks questions

Answered from the same tracked data.