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gonesh incense sticks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 65Competition 38Returns 98Price range 59Avg price 57Brand share 0Review moat 70Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good719.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.78–$29.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.80

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 68K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gonesh incense sticks is a $51K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

gonesh incense sticks market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$64K–$77K
units × avg price
Conversion rate
5.8%
Avg BSR
#330
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Gonesh95%
  • Gonesh Extra Rich Collection Incense4%
  • Gonesh Sticks2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
2K1KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top gonesh incense sticks search terms

  • gonesh incense sticks46K/yr
  • gonesh incense11K/yr
  • gonesh6K/yr
  • gonesh sticks3K/yr
  • gonesh extra rich collection incense2K/yr
All search terms

Top gonesh incense sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about gonesh incense sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Smell77%

“Consistent fragrance”

Quality-Overall11%

“the quality has been consistent with every order”

Value For Money5%

“Good price”

Advertised Vs Actual Product1%

“Item as described”

Strength1%

“Best and Strongest incense for 50 years”

Durability0%

“Last a long time”

Size-Overall0%

“Perfect size for most incense stick holders”

Locally Manufactured0%

“Still made int he USA”

Comfort-Overall0%

“they feel better”

Thickness0%

“The sticks are thick enough to be sturdy”

What buyers complain about

Smell46%

“They all smells bad”

Thickness13%

“TOO THIN TO BURN”

Size-Overall8%

“Theyve gotten smaller”

Quality-Overall4%

“GARBAGE”

Advertised Vs Actual Product3%

“Although this product looks IDENTICAL to a brand sold at Walmart. minus the Gonesh branding.”

Wood Quality3%

“not like burnt wood”

Breathability3%

“it sent me into a breathing attack”

Allergies2%

“Unfortunately hand dipped incense irritates my sinuses a lot”

Top return reasons

Smell63%
Advertised Vs Actual Product19%
Value For Money9%
Defective Material/Parts2%
Size-Overall2%
Strength1%
Product Condition1%
Thin1%
Leak-Proof1%
Quality-Overall1%

Common questions

Is gonesh incense sticks profitable to sell on Amazon United States?
The niche generates $51K/yr across 20 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (39/100).
How competitive is the gonesh incense sticks niche?
3 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gonesh incense sticks?
Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 0.4%.
When does demand for gonesh incense sticks peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the gonesh incense sticks niche?
Listings span $4.78–$29.90; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.