Goldilocks Stainless Steel Pan

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.9M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

1.6%

Market size, estimated

$13.9Ma year

Peak month

November2.3× the quietest month

Top search term

all clad cookware712K searches a year

Listings sell for $227.42 on average, from $10.14 to $871.67. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $227.42 that is $227K to $284K a year per listing.

Average price

$227.42above the $15 to $100 sweet spot

Price range

$10.14–$871.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$227K–$284K

Returns

3.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #144 within Cookware Sets. It carries 3,299 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

4.6%

Average rank

#144in Cookware Sets

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,299per listing

Listings tracked

69

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months