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Gold Wreath Door Hanger

Fail

Prices span $4.38–$13.07, mostly outside the sweet spot, so Gold Wreath Door Hanger is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$37K/yr28K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
81%top-5 click share · 9 brands · 18 sellers

Flapen Score

Gold Wreath Door Hanger against its category

The dotted line is the Home & Kitchen average. Past it, Gold Wreath Door Hanger is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wreath Door Hanger market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Wreath Door Hanger 28K times last year and spent an estimated $37K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
13.6%
Market size, estimated
$37Ka year
Peak month
December10.4× the quietest month
Top search term
gold wreath hanger13K searches a year

02 · Price

A sale here is worth $9.69.

Listings sell for $9.69 on average, from $4.38 to $13.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.69 that is $2K to $5K a year per listing.

Average price
$9.69under the $15 to $100 sweet spot
Price range
$4.38–$13.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #47 within Wreath Hangers. It carries 2,463 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#47in Wreath Hangers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,463per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gold Wreath Door Hanger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • Brand 138%
  • Brand 221%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Gold Wreath Door Hanger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Gold Wreath Door Hanger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wreath hanger13K/yr
  • gold wreath hangers for front door6K/yr
  • wreath hanger gold3K/yr
  • wreath hangers for front door gold3K/yr
  • wreath hangers for front door brass3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wreath Door Hanger

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Adjustability/Rotatability/Reclining”
12%of negative reviews mention “Durability”
5.2%of orders come back
“One fell off the door 2days after putting it up”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gold Wreath Door Hanger questions

Answered from the same tracked data.