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Gold Wedding Decor

Fail

Buyers convert on only 1.5% of searches, so Gold Wedding Decor is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$96K/yr117K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
20%top-5 click share · 72 brands · 80 sellers

Flapen Score

Gold Wedding Decor against its category

The dotted line is the Home & Kitchen average. Past it, Gold Wedding Decor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wedding Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Wedding Decor 117K times last year and spent an estimated $96K. The top 5 brands take 36% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.5%
Market size, estimated
$96Ka year
Peak month
January1.7× the quietest month
Top search term
gold wedding decor40K searches a year

02 · Price

A sale here is worth $54.68.

Listings sell for $54.68 on average, from $5.26 to $182.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.68 that is $0 to $5K a year per listing.

Average price
$54.68inside the $15 to $100 sweet spot
Price range
$5.26–$182.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #839 within Vases. It carries 1,475 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
94%
Out of stock, average day
5.8%
Average rank
#839in Vases
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,475per listing
Listings tracked
107

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gold Wedding Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

72 falling

Sellers

80

Top-5 brand share

36%

Top 20: 64%

Top-5 click share

20%

Top 20: 45%

Open market

61%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Gold Wedding Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Gold Wedding Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wedding decor40K/yr
  • gold table decorations23K/yr
  • gold stands for centerpieces10K/yr
  • gold center pieces10K/yr
  • gold tall centerpieces for table8K/yr
  • metal centerpieces for tables5K/yr
  • white and gold centerpieces for tables6K/yr
  • gold table centerpieces for party2K/yr
  • gold centerpiece stand4K/yr
  • gold flower stand centerpiece5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wedding Decor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Its very short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Wedding Decor questions

Answered from the same tracked data.