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Gold Velvet Curtains

Fail

An estimated 12.6% of orders come back, so Gold Velvet Curtains is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$29K/yr55K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
63%top-5 click share · 12 brands · 16 sellers

Flapen Score

Gold Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Gold Velvet Curtains is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Velvet Curtains 55K times last year and spent an estimated $29K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.6%
Market size, estimated
$29Ka year
Peak month
November2.6× the quietest month
Top search term
gold velvet curtains49K searches a year

02 · Price

A sale here is worth $33.91.

Listings sell for $33.91 on average, from $21.62 to $50.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.91 that is $0 to $3K a year per listing.

Average price
$33.91inside the $15 to $100 sweet spot
Price range
$21.62–$50.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Window Treatments. It carries 1,330 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#479in Window Treatments
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,330per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gold Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

17%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 513%
  • Brand 611%
  • Open — no brand owns it (6 brands, 17%)

Demand

Gold Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Gold Velvet Curtains

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Color”
12.6%of orders come back
“Exchange for a Different Color”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gold Velvet Curtains questions

Answered from the same tracked data.