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54

gold vase

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but high returns (8.3%) keeps it on the watch list.

Market size 60Growth 18Conversion 15Competition 96Returns 13Price range 66Avg price 95Brand share 96Review moat 87Quality gap 30

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible$42.65

avg listing price — sweet spot $15–$100

Review moat

Great265.57

avg incumbent reviews — the moat a new listing must climb

Price range

Good$10.03–$139.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$502K

$502K/yr · 980K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, gold vase is a $502K/yr Amazon United States market (980K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 54/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

gold vase market data

Units sold / yr
10K–13K
avg 0–100/product
Revenue / yr
$427K–$533K
units × avg price
Conversion rate
1.2%
Avg BSR
#1,241
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
6.8%
Avg brand age
32 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

69

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

18%

Top 20: 41%

Open market

61%

  • NUPTIO10%
  • HUBUISH10%
  • Sziqiqi5%
  • Hosley5%
  • AZXTOPSEZ4%
  • Afarnook4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top gold vase search terms

  • gold vase301K/yr
  • gold vases for centerpieces150K/yr
  • gold vases112K/yr
  • gold flower vase62K/yr
  • brass vase44K/yr
  • gold floor vase43K/yr
  • tall gold vase44K/yr
  • gold vases for flowers30K/yr
  • gold vases home decor34K/yr
  • small gold vase22K/yr
All search terms

Top gold vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$10K4%$20K6%$30K8%$40K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gold vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“These vases are very good quality”

Color12%

“The color is so pretty”

Design-Overall12%

“Elegant design”

Size-Overall10%

“Nice size”

Value For Money8%

“Good value”

Advertised Vs Actual Product7%

“Exactly as pictured”

Shape/Style5%

“Super cute and stylish”

Weight Heavy3%

“Very heavy, looks amazing on my living room cocktail table”

Strength3%

“so it feels stable”

Assembly/Installation3%

“Set up is fairly simple and straightforward”

What buyers complain about

Size-Overall24%

“in person its quite narrow”

Value For Money8%

“Pricey to cheap”

Advertised Vs Actual Product7%

“False Advertising”

Quality-Overall7%

“Its not high-quality”

Strength3%

“They are very flimsy”

Water Resistance3%

“And so this will not hold water, which stinks”

Functionality-Overall3%

“do not work”

Color2%

“the color not quite matching as pictured is a bit disappointing”

Leak-Proof2%

“Worst product: leak”

Material Quality2%

“cheap material”

Top return reasons

Size-Overall55%
Color14%
Value For Money6%
Advertised Vs Actual Product6%
Quality-Overall3%
Defective Material/Parts2%
Display Colors2%
Material Quality2%
Design-Overall1%
Functionality-Overall1%

Common questions

Is gold vase profitable to sell on Amazon United States?
The niche generates $502K/yr across 118 tracked products. 8 of 32 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the gold vase niche?
59 brands and 69 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in gold vase?
Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 8.3% — above our launch gate.
When does demand for gold vase peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the gold vase niche?
Listings span $10.03–$139.69; the average listing price is $42.65 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.