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Gold Vase

Maybe

The top 5 products take only 18% of clicks. But an estimated 8.3% of orders come back, so Gold Vase is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$502K/yr980K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
18%top-5 click share · 59 brands · 69 sellers

Flapen Score

Gold Vase against its category

The dotted line is the Home & Kitchen average. Past it, Gold Vase is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Vase 980K times last year and spent an estimated $502K. The top 5 brands take 35% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 980K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months
980K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
1.2%
Market size, estimated
$502Ka year
Peak month
March1.4× the quietest month
Top search term
gold vase301K searches a year

02 · Price

A sale here is worth $42.65.

Listings sell for $42.65 on average, from $10.03 to $139.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $42.65 that is $0 to $4K a year per listing.

Average price
$42.65inside the $15 to $100 sweet spot
Price range
$10.03–$139.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,241 within Vases. It carries 266 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#1,241in Vases
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
118

04 · Newcomers

8 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gold Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

69

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

18%

Top 20: 41%

Open market

61%

  • Brand 110%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Gold Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gold Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold vase301K/yr
  • gold vases for centerpieces150K/yr
  • gold vases112K/yr
  • gold flower vase62K/yr
  • brass vase44K/yr
  • gold floor vase43K/yr
  • tall gold vase44K/yr
  • gold vases for flowers30K/yr
  • gold vases home decor34K/yr
  • small gold vase22K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Vase

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
8.3%of orders come back
“in person its quite narrow”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Vase questions

Answered from the same tracked data.