Gold Vanity

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-36.9%

Conversion, latest week

0.2%

Market size, estimated

$246Ka year

Peak month

December2.2× the quietest month

Top search term

compact vanity556K searches a year

Listings sell for $115.95 on average, from $54.85 to $212.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $115.95 that is $0 to $12K a year per listing.

Average price

$115.95above the $15 to $100 sweet spot

Price range

$54.85–$212.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #387 within Vanities & Vanity Benches. It carries 199 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

33%

Out of stock, average day

28.6%

Average rank

#387in Vanities & Vanity Benches

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

199per listing

Listings tracked

27

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

26 months