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Gold Throw Blanket

Fail

Demand is soft, at -22.8% this quarter, so Gold Throw Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$85K/yr240K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
37%top-5 click share · 31 brands · 38 sellers

Flapen Score

Gold Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gold Throw Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Throw Blanket 240K times last year and spent an estimated $85K. The top 5 brands take 47% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.7%
Market size, estimated
$85Ka year
Peak month
November1.8× the quietest month
Top search term
gold throw blanket133K searches a year

02 · Price

A sale here is worth $20.98.

Listings sell for $20.98 on average, from $9.76 to $60.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.98 that is $0 to $2K a year per listing.

Average price
$20.98inside the $15 to $100 sweet spot
Price range
$9.76–$60.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #814 within Throws. It carries 14,295 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
93%
Out of stock, average day
11.9%
Average rank
#814in Throws
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
14,295per listing
Listings tracked
41

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

38

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

37%

Top 20: 80%

Open market

48%

  • Brand 113%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Gold Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Gold Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold throw blanket133K/yr
  • gold blanket43K/yr
  • gold throw22K/yr
  • gold throw blanket for bed9K/yr
  • gold throw blanket for couch10K/yr
  • gold blanket throw8K/yr
  • white and gold throw blanket7K/yr
  • throw blanket gold5K/yr
  • golden throw blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Throw Blanket

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
3.9%of orders come back
“A little thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Throw Blanket questions

Answered from the same tracked data.