gold stars
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good545.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Price range
Okay$4.43–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 203K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gold stars is a $110K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 58/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
gold stars market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $119K–$143K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #889
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.2%
- Avg brand age
- 34 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
64
Top-5 brand share
29%
Top 20: 76%
Top-5 click share
27%
Top 20: 63%
Open market
66%
- Lrogoe7%
- BESARME6%
- MixTeach6%
- DP BOUTIQUE6%
- BOEIAC5%
- Imeepa5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Top gold stars search terms
- gold stars109K/yr
- star cutouts40K/yr
- star cut outs13K/yr
- stars for crafts21K/yr
- star cut out5K/yr
- star cutout4K/yr
- golden stars4K/yr
- cut out stars4K/yr
- estrellitas2K/yr
Top gold stars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1620 Holographic Foil Small Gold Star Stickers for Kids Reward Behavior Chart Student Planner and School Classroom 0.6 Diameter
Lrogoe$5.794.8★2,646 rev
1800 PCS Gold Star Stickers 30 Sheets Holographic Gold Star Sticker for Kids Reward Foil Stars Stickers Small Mini Stars Sticker for School Planner Behavior Chart Classroom Teacher Supplies
BOEIAC$4.784.7★761 rev
Imeepa 500PCS Holographic Gold Star Stickers 1 Sparkly Lables for Kids
Imeepa$5.754.8★956 rev
6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party
HPUCLZI$8.644.8★106 rev
100 Pcs 6 Inch Gold Star Cutouts Gold Star Decoration
BESARME$8.924.7★170 rev
Newest
by launch date
BESARME 120 Pcs Paper Stars Confetti Star Cutouts for Bulletin Board
BESARME$9.1723 rev
DP BOUTIQUE 100 Pcs 6 Inch Gold Star Cutouts Double Printed
DP BOUTIQUE$8.2141 rev
EnioyView 48 PCS 11 Inch Large Gold Star Cutouts Double Printed
EnjoyView$9.9050 rev
6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party
HPUCLZI$8.64106 rev
DP BOUTIQUE 60 Pcs 6 Inch Gold Star Cutouts Double Printed
DP BOUTIQUE$6.5641 rev
Trending
90-day click momentumDP BOUTIQUE 100 Pcs 6 Inch Gold Star Cutouts Double Printed
DP BOUTIQUE$8.214.8★
60 Pcs Patriotic Star Cutouts Double Printed Paper Star Confetti Cutouts for 4th of July Decoration Bulletin Board Classroom Wall Decoration 6 Inches (Red Blue Silver)
Sereliy$9.864.6★
EnioyView 48 PCS 11 Inch Large Gold Star Cutouts Double Printed
EnjoyView$9.904.8★
6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party
HPUCLZI$8.644.8★
BESARME 120 Pcs Paper Stars Confetti Star Cutouts for Bulletin Board
BESARME$9.174.6★
What buyers say about gold stars
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Exactly what I needed”
“Great Value”
“Great size”
“they kind of shine”
“The colors are bright”
“Easy to use”
“cute décor that works for multiple occasions”
“sticks well”
“They're not flimsy”
What buyers complain about
“they're each super long”
“Difficult to untangle”
“THIS company produces the cheapest product”
“Breaks easily”
“These wont hold up”
“MISERABLE to put together”
“misleading”
“Clasps don't stay on”
“The paper is thicker”
“they were super hard”
Top return reasons
Common questions
- Is gold stars profitable to sell on Amazon United States?
- The niche generates $110K/yr across 74 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the gold stars niche?
- 57 brands and 64 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in gold stars?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 2.2%.
- When does demand for gold stars peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the gold stars niche?
- Listings span $4.43–$24.41; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.