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Gold Pots and Pans Set

Fail

Buyers convert on only 0.7% of searches, so Gold Pots and Pans Set is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$298K/yr511K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
47%top-5 click share · 14 brands · 24 sellers

Flapen Score

Gold Pots and Pans Set against its category

The dotted line is the Home & Kitchen average. Past it, Gold Pots and Pans Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pots and Pans Set market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Pots and Pans Set 511K times last year and spent an estimated $298K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
0.7%
Market size, estimated
$298Ka year
Peak month
January2.2× the quietest month
Top search term
martha stewart cookware86K searches a year

02 · Price

A sale here is worth $81.08.

Listings sell for $81.08 on average, from $9.10 to $390.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $81.08 that is $8K to $20K a year per listing.

Average price
$81.08inside the $15 to $100 sweet spot
Price range
$9.10–$390.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #110 within Cookware Sets. It carries 647 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
0.6%
Average rank
#110in Cookware Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
40

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gold Pots and Pans Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 79%

Open market

8%

  • Martha Stewart74%
  • CAROTE6%
  • Ymiton4%
  • MALACASA4%
  • GreenLife3%
  • Pyrex2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Gold Pots and Pans Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Gold Pots and Pans Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • martha stewart cookware86K/yr
  • ceramic bakeware set118K/yr
  • martha stewart kitchen123K/yr
  • ceramic baking set36K/yr
  • martha stewart home12K/yr
  • martha stewart home decor12K/yr
  • martha stewart cookware set17K/yr
  • martha stewart pots and pans12K/yr
  • baking set ceramic9K/yr
  • bakeware sets ceramic12K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pots and Pans Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Pots and Pans Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data