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Gold Number Candles

Fail

Prices span $5.07–$12.39, mostly outside the sweet spot, so Gold Number Candles is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$58K/yr130K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 9 sellers

Flapen Score

Gold Number Candles against its category

The dotted line is the Home & Kitchen average. Past it, Gold Number Candles is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Number Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Number Candles 130K times last year and spent an estimated $58K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
6.4%
Market size, estimated
$58Ka year
Peak month
January1.4× the quietest month
Top search term
gold number candles34K searches a year

02 · Price

A sale here is worth $7.04.

Listings sell for $7.04 on average, from $5.07 to $12.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.04 that is $2K to $4K a year per listing.

Average price
$7.04under the $15 to $100 sweet spot
Price range
$5.07–$12.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Candles. It carries 1,480 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#220in Candles
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gold Number Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 232%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Gold Number Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gold Number Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold number candles34K/yr
  • number candles 1-12 months baby11K/yr
  • candles numbers9K/yr
  • numbered candles7K/yr
  • small number candles7K/yr
  • large number candles5K/yr
  • cake candles number6K/yr
  • birthday cake numbers5K/yr
  • gold birthday candles numbers5K/yr
  • birthday cake candles numbers4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Number Candles

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Candles are smaller than I expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gold Number Candles questions

Answered from the same tracked data.