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gold number candles

Skip it

Prices mostly outside the sweet spot ($5.07–$12.39) — this niche doesn't clear our bar today.

Market size 15Growth 30Conversion 70Competition 30Returns 77Price range 0Avg price 20Brand share 15Review moat 51Quality gap 18

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,479.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$7.04

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 130K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$5.07–$12.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, gold number candles is a $58K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

gold number candles market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$56K–$70K
units × avg price
Conversion rate
6.4%
Avg BSR
#220
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
32 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • PHD CAKE49%
  • BEAN LIEVE32%
  • HIYZI5%
  • Hazyore4%
  • ARTISAN CAKE4%
  • IBLESSU2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 49 weeks — +3.6% search growth over the last 90 days.
4K3KSpike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26

Top gold number candles search terms

  • gold number candles34K/yr
  • number candles 1-12 months baby11K/yr
  • candles numbers9K/yr
  • numbered candles7K/yr
  • small number candles7K/yr
  • large number candles5K/yr
  • cake candles number6K/yr
  • birthday cake numbers5K/yr
  • gold birthday candles numbers5K/yr
  • birthday cake candles numbers4K/yr
All search terms

Top gold number candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about gold number candles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very nice quality candle”

Color15%

“The color is vibrant”

Value For Money14%

“Value for money”

Brightness/Shine/Glow12%

“Great Candles”

Size-Overall7%

“Good size”

Advertised Vs Actual Product6%

“looks like the picture”

Ease Of Use5%

“Easy to use”

Durability3%

“pretty and durable”

Recycle/Reuse3%

“Beautiful and reusable”

Gifting Purpose2%

“I used the number 41 as a gift for a friends birthday”

What buyers complain about

Size-Overall36%

“Candles are smaller than I expected”

Quality-Overall20%

“Burns too quickly - poor quality”

Durability12%

“half the candle was gone”

Smell6%

“no one is going to smell them”

Natural Resource Wastage4%

“Completely waste of money and time”

Heating4%

“they werent lit for long before the top of the two melted”

Thickness4%

“The candles are also nice and thick, I just got unlucky with a bad order two days before my bday which is why Im giving it a 2 star :”

Color1%

“The color didn't match”

Top return reasons

Size-Overall43%
Value For Money16%
Color13%
Advertised Vs Actual Product6%
Quality-Overall4%
Defective Material/Parts3%
Smell2%
Product Condition2%
Display Colors2%
Paint Quality2%

Common questions

Is gold number candles profitable to sell on Amazon United States?
The niche generates $58K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (33/100).
How competitive is the gold number candles niche?
8 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in gold number candles?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
What does it cost to enter the gold number candles niche?
Listings span $5.07–$12.39; the average listing price is $7.04 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.